Integrated Marketing Manager

Have you ever wanted to disrupt a $70bn industry? Firstleaf is building the most customer-centric wine company. Collaborating with vineyards, winemakers, and source wineries both domestically and internationally, our wines have won over 2,000 awards, including multiple 95+ point scores, Best in Shows, Winery of the Year, and recently ranked 30 in the Top 50 Wineries of the year by Wine Business Monthly. As the world’s first data-driven winery, we’re part of the wine business from winemaking, curation, and production to bringing truly personalized selections directly into the hands of customers.

What you’ll do

Reporting to the Vice President of Brand & Creative, the Integrated Marketing Manager will be a vital part of our Marketing team, responsible for creating cohesive brand and customer experiences that drive our business performance.

In this role, you will be the bridge between the Marketing, Creative, and Operations teams to deliver a unified approach across channels including social, digital, TV, affiliate, email, newsletter, and website among others. You will be responsible for connecting the dots across a multitude of different but interconnected areas and will champion the integrity of our brand voice and customer experience.

You are a passionate storyteller and have plenty of experience leading projects and developing marketing plans that move hearts and minds as well as drive business performance. You are highly creative, with a strong track record for delivering compelling and unique content - with a heavy emphasis on brand building and direct response. You have strong people skills and can foster internal and external relationships including experience managing multiple agencies and vendors. You think outside the box, enjoy fast-paced work, and are motivated by success. You are very process-oriented, know how to develop and manage project scopes, schedules, and resources, and are comfortable working cross-functionally to execute strategies and ensure brand consistency.

Integrated Marketing

• Lead development and execution of insight-driven, integrated marketing campaigns and through-the-line promotions using your vast experience in digital, paid, social, email and content.
• Collaborate cross-functionally with the performance marketing team and Creative Director to develop a variety of content needs that meet creative and strategic criteria while delivering on measurable business results.
• Be the brand champion ensuring consistent adherence to brand tone, personality, and positioning.
• Participate in ideation and creation of new marketing initiatives based on conversion data and brand health metrics.
• Measure campaign performance and build a results feedback loop that enables us to continuously improve our creative performance over time.
• Develop and update the creative and promotions playbook to ensure new learning and best practices are up to date.
• Research & monitor the competitive landscape, providing a monthly recap and recommendations.

Promotions

• Drive the strategy, development, and executional plan for top-tier promotional initiatives (e.g. Cyber Week, 4th of July, Labor Day) to drive strong commercial activity while delivering the ultimate brand experience for consumers.
• Co-manage the monthly marketing promotions calendar to ensure all elements are consistent and on-brand, and all channels are accounted for.
• Collaborate with multiple stakeholders including the wine brands team, acquisition, and retention teams to lead the promotional strategy and manage the execution.
• Collaborate with the finance team to develop forecasting for each promotion, track results, and deliver contingency plans when needed.

Project Management

• Serve as the integrated project manager across the marketing team ensuring that we’re moving from idea through execution on time, on-brand, and on strategy
• Develop an optimal approach to project workflow and streamline the creative/content processes to improve creative throughput.
• Create project briefs for cross-functional team input and alignment, ensuring an integrated consumer experience
• Help plan and execute events as needed

Strategic Partnerships

• Unlock growth and partnership opportunities to drive awareness and acquisitions
• Demonstrate creative, strategic, and analytical thinking to evaluate partnerships and initiatives.
• Contribute to the development of partnership presentations and drive the meeting agenda.
• Oversee reporting and metrics to ensure KPIs are met.

Requirements

Essential Experience and Knowledge:

• 5+ years of strategic brand marketing experience, cultivating strong cross-functional partnerships and running multi-channel campaigns and promotions within the CPG or DTC industries, or at an integrated creative agency.
• Experience managing multiple initiatives at the same time and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
• Strong organizational and time management skills with the ability to set priorities, multi-task, and meet deadlines in a fast-paced environment.
• Ability to translate insights into compelling creative, and effective storytelling throughout the purchase funnel and across digital and traditional media channels, while measuring the business impact of those campaigns qualitatively and quantitatively.
• Proven aptitude for quick creative thinking without sacrificing attention to detail.
• A strong understanding of content channels and the ability to adapt creative to fit the needs of different mediums and audiences.
• Great instincts and knowledge of brand trends.
• A passion for the wine space and technology.
• Experience in both eCommerce and Subscription models.
• Email marketing experience.
• Wine education and/or knowledge.
• Photoshop skills.
• Eligibility to work in the US.

Desirable Knowledge and Skills:

• Low-ego, high-energy, and an optimistic team player that consistently asks what you can do to make everyone around you more successful.
• Self-starter attitude and ability to build a strong rapport and trust with resources across multiple functional areas.
• Exceptional organizational and strategic thinking skills. You’re resourceful and self-motivated with a bias for action.
• The idea of setting up experiments to test new copy, page layouts, and form fields excites you.
• Ability to translate data into brand language and compelling stories.
• Hands-on "team player" with enthusiasm for contributing directly to business outcomes.
• Ability to work in an agile, fast-paced, dynamic work environment (comfortable with risk and uncertainty).
• Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions.
• Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises.
• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines.
• Willingness to roll up your sleeves and jump in on any new design project.

Benefits

• Fully Remote position – our philosophy is work from anywhere with a flexible work schedule
• Most positions have unlimited PTO/vacation
• Competitive compensation package including salary, bonus and stock options grants
• Choices with medical, dental, and vision coverage
• Flexible spending accounts, life insurance, 401(k), employee assistance program, & discounted pet insurance
• Monthly wine credit towards our wine club, Firstleaf

Who we are

We are a Data-Driven, Customer First, Check Your Ego at the Door, Direct to Consumer Wine Company, founded in 2015. Our patented algorithm performs more than a septillion calculations per day to curate personalized selections of wine for our members. Including an in-house chemical wine analysis that is leveraged by our artificial intelligence platform, results in more than 82 million possible and unique wine box combinations.

Our culture

We are a remote-first, nimble, collaborative, passionately curious team. That means we are blending data with imagination, not afraid to fail out of boldness; we challenge conventional wisdom, all while never compromising on integrity. 130 employees globally, with headquarters, are in Napa, CA.

Our achievements

• Our wines have won over 2,500 awards: including multiple 95+ point scores and Best in Shows
• 2021 Winery of the Year
• #10 on Fast Company’s Most innovative companies in data science 2022 https://www.fastcompany.com/90724383/most-innovative-companies-data-science-2022
• Named to Wine Business Monthly's 50 Largest Wineries, based on annual rankings by wine case sales https://www.prnewswire.com/news-releases/firstleaf-named-to-wine-business-monthlys-50-largest-wineries-of-2021-301479129.html?tc=eml_cleartime

Firstleaf is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Firstleaf is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.