Junior CRM Associate -PAX
TLDR
Support user acquisition by executing onboarding and CRM campaigns to boost conversion rates and drive repeat usage through targeted communications.
The Junior CRM Specialist supports new user acquisition and activation by executing onboarding and early-lifecycle CRM campaigns. This role focuses on increasing first booking conversion and accelerating the journey from install to repeat usage through well-timed and well-executed CRM communications.
The role is execution-heavy and ideal for a detail-oriented marketer who wants to build a strong foundation in CRM, lifecycle marketing, and analytics.
Key Responsibilities
New User Onboarding & Activation
- Execute CRM journeys guiding users from:
- App install to first booking
- First booking to second booking
- Deploy onboarding campaigns that educate users on app USPs, pricing, and key features
- Support first-ride incentive and welcome offer execution
CRM Campaign Execution
- Build, QA, and launch CRM campaigns across push notifications, in-app messages, and other available channels
- Ensure correct segmentation, eligibility, and timing of campaigns
- Coordinate with the Senior CRM Manager on campaign logic and priorities
Promo Execution Support
- Assist in setting up and validating promo logic using promo tools
- Ensure new user offers are applied correctly and only to intended segments
- Support QA and monitoring during campaign launches
Reporting & Optimization Support
- Track and report key activation metrics such as:
- First booking rate
- Time to first booking
- First to second booking conversion
- Identify drop-off points and share insights for optimization
Requirements
- 1–3 years of experience in CRM, digital marketing, or growth roles
- Familiarity with CRM tools (MoEngage or similar preferred)
- Strong attention to detail and execution discipline
- Basic understanding of funnels, segmentation, and performance metrics
- Strong coordination and communication skills
Benefits
- Freedom of work
- Work-life balance
- Free meals and use of gym
- Opportunities for promotion
- Competitive salary
- Pay raise
- Start-up environment
- Multi-cultural and Agile work environment
- Diversified use of technology
Why join Angkas?
Benefits
Free Meals & Snacks
Free meals and use of gym
Angkas is a ride-hailing startup dedicated to transforming urban transportation in the Philippines by providing safer and smarter mobility solutions. We empower bikers to create sustainable livelihoods that positively impact their families and communities, all while leveraging data-driven insights to enhance the user experience.