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Crunchbase
Crunchbase

Lifecycle Marketing Manager

Colorado, U.S.
On-site

About Crunchbase

Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We’re proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way.

We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states: 
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Wyoming

Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!

Marketing Team

The Crunchbase Marketing team is responsible for all parts of the marketing funnel, from brand awareness through to conversion and customer retention. We are at the forefront of a globally recognized brand, interacting with millions of users every month—yet we have the agility, speed, and empowerment that comes with working at a startup. We are a group of collaborative, curious, tenacious, and supportive individuals working together to help take Crunchbase to the next level. 

We are looking for a Lifecycle Marketing Manager who will play a vital role in helping us realize our engagement and retention goals. You will obsess over the customer journey and collaborate closely with partners across Crunchbase, using business data, an understanding of customer needs, and marketing instinct, to drive decisions and work forward.

What You'll Do: 
  • Craft strategies and drive implementation of lifecycle marketing programs that support our users and increase engagement through email and in-product channels
  • Foster a deep understanding and interest in our users, their behavior, and what they value, and leverage that knowledge to create effective campaigns and customer experiences
  • Partner with Product, Growth, CX, and other teams to ensure strategic alignment and seamless execution of campaigns
  • Deliver measurable business impact and lift in key performance indicators across channel-oriented metrics
  • Consistently measure, report, and educate Leadership and cross-functional teams on Lifecycle’s roadmap, campaign performance, and strategy as needed
  • Inspire and help guide a team of high-performing lifecycle marketers by modeling a team-first attitude and other desired behaviors according to Crunchbase values

What We're Looking for: 

  • 4+ years Lifecycle/CRM experience with working knowledge of product-led growth motions
  • Expert knowledge of customer engagement platforms including email, push, and SMS
  • Confidence in managing large projects with expansive cross-functional teams
  • Strong written and communications skills
  • A data-driven approach to decision making
  • Eagerness to test and learn how to best engage our unique users and customers

What Crunchbase Offers: 

  • Competitive salary and equity
  • Remote first policy
  • Generous Reimbursement policy for learning and development activities
  • Monthly fitness / mental health reimbursement
  • 14 weeks of fully-paid time off for new parents
  • Flexible Paid Time Off (PTO)
  • Volunteering Paid Time Off
  • Incredible medical, vision, and dental benefits for employees and their families
  • Free One Medical Group membership for employees and their families
  • 401(k) and Roth plans, and free annual financial adviser check-in
  • Monthly internet stipend
  • Work from home allowance to purchase furniture for your work from home space
  • Annual carbon offset
  • Matching charity contributions for our Townhall awards
  • A team of creative, transparent entrepreneurs driven to accomplish our mission

 

You may also be entitled to receive equity and benefits.
Salary Range
$131,200—$154,410 USD

What Crunchbase Offers: 

  • Competitive salary and equity
  • Remote first policy
  • Generous Reimbursement policy for learning and development activities
  • Monthly fitness / mental health reimbursement
  • 14 weeks of fully-paid time off for new parents
  • Flexible Paid Time Off (PTO)
  • Volunteering Paid Time Off
  • Incredible medical, vision and dental benefits for employees and their families
  • Free One Medical Group membership for employees and their families
  • 401(k) and Roth plans, and free annual financial adviser check-in
  • Monthly internet stipend
  • Work from home allowance to purchase furniture for your work from home space
  • Annual carbon offset
  • Matching charity contributions for our Townhall awards
  • A team of creative, transparent entrepreneurs driven to accomplish our mission
At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!
 
Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.
Crunchbase
Crunchbase

Crunchbase: The go-to platform for discovering innovative companies and industry leaders globally, providing insights on competition, trends, funding, and news. Trusted by millions, Crunchbase is the primary source for business information and prospect...

Founded
Founded 2007
Employees
51-200 employees
Industry
Internet Software & Services
Total raised
$130M raised
View company profile
Lifecycle Marketing Manager
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