Lifecycle Marketing Manager

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

Life360 is on a mission to bring families closer— and that starts with ensuring that loved ones are safe and secure. That’s why millions of families across 140 countries trust Life360 to keep them connected each day, and in life’s unpredictable moments.

From real-time location sharing and notifications, to driving safety features like Crash Detection and Roadside Assistance, we create tools that remove uncertainty from modern life — so families can feel free, together.

About the Job

We are seeking a passionate and data-driven Lifecycle Marketing Manager who will support the strategy and execution of marketing campaigns that help acquire, engage, and retain Life360 members. The Lifecycle Marketing team owns the customer journey for Life360’s owned and operated channels and is responsible for segmentation, content, and optimal landing experiences. This role will be pivotal in planning the marketing calendar, segmentation strategy, lifecycle journey mapping, creative briefs, and executing marketing campaigns end-to-end. This will be a high impact role, managing email, in-app, and push notification communications that are seen by our millions of customers. In addition to building consumer facing communications, the Lifecycle Marketing Manager will also report on campaign metrics, make actionable recommendations based on data, and partner closely with cross functional partners and our 3rd party marketing platform to create delightful customer experiences.

What You’ll Do

• Partner with Brand, Product Marketers, and Creative to create a marketing plan that brings tentpole events, holidays, and evergreen communications to life 
• Own the end-to-end cross-channel (email, push, in-app, sms) marketing campaign process from concepting, brief kickoffs, design advisory, and targeting strategy
• Work with the Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimize for customer engagement and retention
• Collaborate with Product Managers, Product Marketers and Engineering to implement GTM plans and any required changes on our marketing platform (Braze) for a seamless launch
• QA campaigns with test engineering and marketing QA teams
• Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
• Work with the Creative team to make copy and design edits that are optimized for user experience
• Aggregate, summarize, and share campaign results that have clear insights and takeaways
• Assist with survey execution and management

What We’re Looking For

• Bachelor’s degree or equivalent
• At least 4+ years of marketing experience
• Knowledge of digital marketing platforms (Braze preferred)
• Effective time management, creative, analytical, and organizational skills
• A self-starter with strong work ethic 
• Strong in data analysis and making data-driven decisions
• Strong communicator who excels in fast-paced and collaborative environments
• Strong attention to detail and project management skills
• Strong written and verbal communication skills
• BA/BS degree
• Preferred: experience with tech hardware; experience driving revenue through products/experiences
• We are a remote-first team, so location is flexible!

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the above qualifications, you should still seriously consider applying!

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Build A High Performing Team – Communicate Directly, Be a Good Person
• Make Things Happen – Take Ownership, Think Long Term
• Deliver an Exceptional Experience – Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

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Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST