Lifecycle Marketing Manager

About VSCO

For years, we've helped photographers create their work. Now we're building what comes next.

VSCO exists for photographers. Not as a side feature, not as an afterthought, but as the whole point. We build the connected system photographers rely on, and we've spent over a decade earning the trust of a global creative community that takes the craft seriously.

Photography is at an inflection point. AI is reshaping what's possible for creative work, and that's where our mission shines. VSCO is building the full photographer's workflow: from creating and editing your work, to delivering it to clients, to running your business. All of it built thoughtfully, with photographers leading the way. We believe the future of photography tools creates more space for creativity, handling the busy work so photographers can focus on the craft.

If you care about craft, community, and what technology can unlock for creative people, this is the work. We're a mission-driven and focused company where your work ships quickly, is meaningful, and reaches tens of millions of people worldwide. You'll have a real say in what we build and how we build it. We hire people who don't wait to be asked, naturally connect the dots, care about the quality of what they ship, and believe the best outcomes come from building together.

About The Role

We’re looking for a Lifecycle Marketer to drive the development of lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. Partnering with the Director of Growth Marketing, you’ll develop and bring to life a holistic lifecycle marketing strategy that bridges VSCO’s surfaces and products (VSCO Capture, VSCO Photo Editor, VSCO Workspace, and more), supporting creators along their journey from photography enthusiast to working pro.

This role blends strategic thinking and hands-on execution. You’ll partner with Product, Creative, and UX Design to build cohesive experiences that educate, inspire, and activate our global community of photographers.

The Day to Day

• Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels.
• Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting.
• Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
• Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes.
• Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence.

Qualifications

• 5 years of experience in lifecycle marketing or a related field.
• Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics).
• Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io).
• Ability to translate product value into simple, intuitive messaging tailored to different audiences.
• Comfort working cross-functionally with Creative, Product, and PMM partners.
• Data-driven mindset — you look for insights to inform decisions and iterate.
• Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment.
• Passionate about creativity, photography, and helping creators thrive.

Job Perks

• Hybrid work with an office in San Francisco, CA
• Regular in-person events events to connect and collaborate
• Competitive salary & equity 
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
• Other perks including mental health resources and tech reimbursements

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $135,000 - $150,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance. 

The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note: 

The application window for this role will be open until at least 7/6/2026. This opportunity will remain online based on business needs which may be before or after the specified date.

As part of our hiring process, we conduct pre-employment background checks in compliance with federal, state, and local laws. Employment is contingent upon the successful completion of this background check, which includes state and federal criminal records checks, sex offender registry searches, and other relevant checks as permitted by law. 

Be careful of fraudulent job posts.

If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse). 

Note that VSCO will never ask for financial information or sensitive personal information during the application process.