Marketing Associate (100% Remote) (Pakistan Only)

About Tricension

Tricension is a Kansas City–based technology advisory and software development firm helping organizations modernize and innovate with confidence. From custom software and system integration to cloud solutions and AI-driven platforms, we deliver scalable, future-ready technology built around business goals. With deep technical expertise and a people-first approach, Tricension ensures every solution is reliable, adaptable, and built to last.

About the Role

The Marketing Associate will execute campaigns & manage day-to-day marketing operations for Condado & Tricension. This hands-on role ensures marketing initiatives are launched on time, optimized for performance, & measured for impact. The Associate will report to the Head of Marketing, & work closely to the design & web resources, to deliver execution excellence.

Requirements

Key Responsibilities

Campaign Execution 

• Coordinate & launch campaigns across LinkedIn, email, paid media, & events/webinars. 

• Manage campaign calendars, ensuring deadlines & deliverables are met. 

• Support ABM & outbound campaign execution in partnership with sales. 

Marketing Operations 

• Maintain & optimize marketing tech stack (CRM, email automation, analytics). 

• Ensure campaign data is accurate, updated, & integrated across systems. 

• Generate & distribute performance dashboards & reports. 

Content & Asset Management 

• Adapt & repurpose content into email sequences, social posts, & landing pages. 

• Coordinate with Design Lead & Webflow Developer on creative assets & website updates. 

• Maintain centralized libraries for sales enablement & campaign collateral. 

Analytics & Optimization 

• Track campaign KPIs (CTR, conversions, CPL) & recommend optimizations. 

• Run A/B tests on emails, landing pages, & paid campaigns. 

• Provide insights to the Head of Marketing to refine strategies.

Collaboration 

• Act as the operational backbone for both brands’ marketing efforts. 

• Partner with business development to support lead follow-up & nurturing workflows. 

Performance Metrics: 

• Campaign launch timeliness & quality. 

• Cost per lead (CPL) & conversion rates. 

• Accuracy & consistency of CRM/marketing data. 

• Engagement metrics across digital channels. 

Internal satisfaction with campaign execution support (Lead & Sales). 

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)

• 3–5 years of experience in B2B marketing, ideally in an in-house/client role rather than agency side

• Proficiency with email marketing, CRM and automation platforms (Mailchimp, HubSpot, Zoho, etc. )

• Hands-on experience running an organic social content plan on LinkedIn, LinkedIn campaigns, and paid media execution

• Familiarity with analytics tools (Google Analytics, LinkedIn Campaign Manager, reporting dashboards) and ability to optimize campaigns through A/B testing and performance tracking

• Experience using AI tools for Marketing (content, design, performance optimization, etc.) 

• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously

• Detail-oriented and data-driven, ensuring accuracy and consistency across campaigns and systems

• Proactive and entrepreneurial mindset, eager to experiment with new tools and approaches to improve marketing operations

• Excellent collaboration skills to work closely with sales, design, and web teams, while supporting the Head of Marketing directly 
  
  Nice-to-have

• Knowledge of B2B lead generation funnels and nurturing workflows

• Familiarity with content repurposing for multi-channel campaigns

• Experience with Account-Based Marketing (ABM) and sales enablement

• Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, HubSpot CRM, Zoho)