Marketing Manager

We are looking for an enthusiastic Marketing Manager who can own the majority of the entire marketing funnel of our premium Blockchain and Cryptocurrency Academy, DCX Learn. We are looking for someone who is highly creative with experience in identifying target audiences and strategize campaigns to engage, inform, and motivate our audience of cryptocurrency learners.

• Identify target audiences, and develop marketing plans across different channels of DCX Learn and establish the positioning of its brand
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, and performance analysis
• Build and manage the content calendars so that more keen learners in the crypto and blockchain space get attracted to our DCX Learn’s properties
• Identify new opportunities and trends to drive awareness of cryptocurrency among the mass.
• Take ownership of the platform’s promotion with KPIs to ensure long term growth
• Analyse customer insights, changing trends in the crypto industry, and conduct marketing analysis to build strategies, increase customer conversions, and improve website engagement metrics
• Drive active crypto and blockchain education initiatives and track their KPIs
• Work closely with the brand managers, community managers, creatives team, and social media managers to enhance the presence of the overall platform
• Work closely with external vendors to track the designs and web developments of the website
• Grow collaborations and partnerships to expand the platform’s services and offerings