Fnatic
Marketing Manager
As a Marketing Manager at Fnatic, you will have a unique opportunity to build one of the biggest brands in esports and gaming, sharing our performance proposition with the world, and shaping our narratives and storytelling. You'll be in a driving position to deliver against our goals, but also provide the foundation to scale rapidly and expand globally.
You'll play an important role in creating and executing integrated marketing campaigns that bring our brand, partners and products to life; and help solidify Fnatic's market position as the definitive gaming performance brand to help gamers play better. In some ways you’ll play the 'conductor' to our sea of creatives, intuitively knowing how to delight our existing fan and customer base of millions, and attract ever-increasing audiences to engage with our brand and products.
You'll have the ability to leverage Fnatic's Creators, Growth, and Content teams. With a great understanding of youth culture, you'll oversee campaigns that can speak authentically to the billions of gamers globally.
Your mission is to:
- Ideate and plan a variety of goal-led marketing activations, ensuring campaigns deliver our brand promise
- Work closely with marketing colleagues on campaign execution, storytelling and audience targeting to deliver optimal impact
- Foster community engagement and reaction, and seek to understand fan sentiment and trends
- Be data led, understanding the links between marketing inputs and performance outputs,
- Lead post-analysis, and ensure learnings are reflected in future planning
- Communicate goals for all campaigns, and ensure those goals align with Fnatic's commercial objectives
- Help devise and execute CRM/product marketing initiatives
- Work closely with Growth colleagues on paid social initiatives, briefing in creative requirements
- Provide clear briefs to Fnatic's Studios function for creation of campaign assets, and supplement their work with external content creators when required
- Support delivery of activations on Fnatic's social accounts, ensuring a consistent cadence of activity to build audience and maximise campaign engagement
- Provide ad-hoc support to the broader team for product-related Marketing and PR campaigns
- Support accurate forecasting of marketing costs, owning campaign ROI reporting and spend management
We're looking for:
- Track-record of memorable marketing activations for a youth-focused brand (D2C in particular a bonus)
- Understanding of youth culture and trends in media consumption
- An innovative and creative mindset, with a healthy respect for data and insights
- A deliver, with proven ability to take a concept from ideation to completion
- Comfort in things moving fast, and making things happen
- Experience in executing marketing activity in multiple international markets
- Resourceful mindset and ability to do a lot with a little when necessary
- Knowledge of marketing best-practice and regulations, particularly in relation to influencer marketing and global customer data management legislation
- Excellent written and verbal communication in English, other languages desirable
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Award winning office in the heart of Shoreditch in London
- Private medical insurance (Vitality)
- Eyecare vouchers
- Cycle to work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, Friday drinks and other social activities
About us:
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. Our pros and creators generated more than 100m hours of entertainment content in 2020, showcasing our global partners to an audience of more than 15m fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
Fnatic is a leading esports organization focused on enhancing competitive performance through top-tier training, cutting-edge gaming gear, and a vibrant community. They cater to gamers and esports enthusiasts, offering products that range from team apparel to gaming accessories designed for peak performance. With a commitment to innovation and excellence in the esports space, Fnatic stands out by not just participating but shaping the competitive gaming landscape.
- Founded
- Founded 2004
- Employees
- 51-200 employees
- Industry
- Media
- Total raised
- $26M raised
Marketing Manager