PayJoy
Marketing Manager
TLDR
Drive localized marketing initiatives to enhance brand presence and customer acquisition in South Africa, leveraging cross-functional collaboration to maximize engagement and revenue growth.
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
Responsibilities
Ensure consistent brand positioning and messaging across all customer and partner touchpoint.
Develop and execute localized marketing campaigns to drive customer acquisition, brand awareness, and revenue growth in South Africa.
Manage partner marketing initiatives with retail and channel partners to increase activations and strengthen market presence.
Oversee kiosk branding, visibility, and customer engagement strategies across retail environments.
Drive PR and communications activities to enhance PayJoy’s brand reputation and media presence in the market.
Collaborate cross-functionally with Sales, Partnerships, CX, Collections and Operations teams to support commercial objectives and campaign execution.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in marketing, trade marketing, brand management, or partner marketing.
Experience managing integrated marketing campaigns across retail and channel environments.
Strong understanding of PR, branding, point-of-sale marketing, and customer acquisition strategies.
Proven ability to manage cross-functional stakeholders and external partners effectively.
Experience in fintech, telecommunications, retail, or consumer finance industries is preferred.
Strong project management, communication, and analytical skills with the ability to execute in a fast-paced environment.
Demonstrated ability to drive market growth and support commercial objectives through marketing initiatives.
Benefits
100% Company Funded : Private Health Insurance for employee and immediate family
Pension Fund
Company-funded employee life and disability insurance
20 days vacation, unlimited sick leave
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Phone Finance, headphone benefit, home office equipment allowance and wellness perks
Catered Lunch
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Benefits
Health Insurance
100% Company Funded : Private Health Insurance for employee and immediate family
20 days vacation + sick leave
20 days vacation, unlimited sick leave
PayJoy is a credit provider focused on empowering under-served customers in emerging markets to achieve financial stability. Our patented secured credit technology opens the door for these individuals to access credit systems through innovative point-of-sale financing and credit cards. By leveraging machine learning and data science, we help our customers thrive as micro-entrepreneurs and navigate economic challenges effectively.
- Founded
- Founded 2015
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
- Total raised
- $86M raised
Marketing Manager