Marketing Operations Manager

What You'll Do:

• In-house marketing automation expert; drives enhancements to Marketo architecture, refine processes, deploys automations, and ensures scalability across GTM teams
• Optimize lead lifecycle to ensure proper mapping to database, syncing between systems, speed, and automated processes are in place to accelerate funnel velocity and touchpoint execution
• Serve as the primary tech stack systems expert and evangelist, cultivating extensive knowledge of our marketing technology stack, integrating and aligning stack, and incorporating our data sources
• Identify opportunities, develop and implement marketing tech stacks to improve business processes
• Advise on optimization of campaigns, such as recommending audience segmentation, making campaign processes repeatable, building better efficiency in campaign setups, etc.
• Manage all aspects of our marketing automation platform including, implementation of our marketing emails, forms, campaigns, database cleanup and maintenance, and SFDC setups for campaign execution
• Maintain MAP database to ensure data quality, privacy compliance (GDPR/CCPA), troubleshoot data errors, and best practices around hygiene are followed
• Partner with Demand Generation to optimize and segment audiences for emails and nurture programs
• Collaborate with marketing and sales orgs on the email calendar to identify audience overlaps
• Build, test, and deploy email campaigns and nurture programs; verifying copy, layout, links, and assess any spam risks
• Develop documentation of marketing ops processes, system integrations and interactions, training guides, and workflows
• Contribute to the development and use of advanced data-centric segmentation and targeting capabilities that drive improvements in channel effectiveness
• Track and measure marketing results via the marketing tech stack to help create a full view of our efforts
• Analyze existing data, as well as historical trends, to provide early insights into best practices and trends that guarantee data quality across marketing metrics and operations
• Effectively manages internal relationships with an ability to respond quickly and manage high volume of campaigns in a timely manner
• Stays current on marketing automation and technology trends; investigates new marketing technologies

What We're Looking For:

• 3-5 years minimum experience in marketing operations and working with Marketo in fast-paced B2B SaaS and hyper-growth environments
• Marketo certification required; LeanData and Outreach certifications a plus.
• Direct experience integrating and working with a diverse tech stack (MAP, CRM, data enrichment and sales enablement tools) including: Marketo, Salesforce, Drift, Qualified, 6Sense, Triblio, LeanData, Outreach, Mutiny, etc.
• Detail-oriented and the ability to examine processes and make recommendations to improve workflow
• Team player who loves to collaborate cross-functionally and roll-up sleeves when needed
• Strong project management skills with an ability to drive multiple initiatives simultaneously and execute in a fast-paced environment

Why Join Us?

• Ground-floor opportunity to have an immediate impact on the company's growth
• This is a unique opportunity to build out and grow the Field Marketing function
• Diversity is a key part of our personality and our growth. We are a gender-balanced company, and encourage women and minority applicants
• Series B backed by leading investors such as BlackRock, Andreessen Horowitz and Rally Ventures
• Health, dental, vision and 401(k)
• Unlimited time off and flexible work hours