Marketing Technology Engineer

Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps. 

Our customers use Propeller’s integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller’s smart survey technology, we empower project teams to map, measure, and manage site activity.

Propeller empowers everyone to approach, own, and solve problems creatively. We’re data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of BI Group's Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.

What You’ll Own

We are hiring our first dedicated Marketing Technology Engineer to own the technical foundation that connects marketing activity to revenue outcomes. This is not a campaign execution role and not a basic CRM administration position.

You will design and scale the systems architecture, lifecycle frameworks, data models, and attribution structure that power predictable growth. You will work closely with Sales, Finance, and Marketing to ensure automation, reporting, and database governance directly support pipeline creation, velocity, and revenue realization.

If you think in terms of infrastructure, integrations, and measurable business impact rather than just building workflows, this role is for you. You are not just reporting performance. You are defining how the business measures marketing’s contribution to revenue.

Marketing Systems Architecture

• Architect scalable, event-driven, multi-channel journeys that respond dynamically to behavioral signals, lifecycle changes, and custom object data
• Design and maintain lifecycle automation frameworks aligned with Sales processes, SLAs, routing logic, and forecasting visibility
• Build complex, multi-step workflows incorporating conditional logic, enrichment layers, AI-driven decision steps, branching logic, and error handling
• Establish automation governance standards to prevent workflow sprawl and ensure long-term scalability
• Partner with fellow RevOps to ensure marketing automation aligns with CRM object structure and revenue reporting

Data Modeling, Attribution & Revenue Intelligence

• Design and maintain multi-touch attribution models aligned with Finance definitions of pipeline and ARR
• Build closed-loop reporting that connects marketing touchpoints to opportunity creation, stage progression, expansion, and revenue realization
• Define and enforce lifecycle stage criteria using explicit data rules across systems
• Develop dashboards that surface leading indicators such as funnel velocity, lifecycle conversion performance, and segment-level effectiveness
• Standardize campaign hierarchy, source tracking, and object relationships to support accurate reporting

Database Governance, Integrity & Compliance

• Own CRM and marketing automation data schema governance including custom objects, field normalization, deduplication logic, and lifecycle auditing
• Design segmentation frameworks that balance precision targeting with global consent requirements
• Implement automated monitoring for database health, attribution gaps, lifecycle leakage, and routing accuracy
• Partner with Legal and IT to ensure scalable compliance with global privacy regulations including GDPR

KPIs You Will Influence

• Funnel velocity and lifecycle stage conversion performance
• Marketing-sourced and marketing-influenced pipeline contribution
• Multi-touch attribution accuracy and campaign ROI visibility
• Database health and compliance indicators
• Marketing-to-Sales SLA adherence and lead routing performance
  
  

This is a hybrid position that requires 2 days in the office per week, on average, in Denver, Colorado. There are no travel requirements for this position. 

Requirements

• 2+ years in a Marketing Operations or Revenue Operations role with ownership of automation architecture and cross-system integrations
• Proven experience designing complex automation frameworks that leverage conditional logic, enrichment data, and cross-platform triggers
• Hands-on experience building integrations using APIs, webhooks, middleware platforms such as Zapier or N8N, and native integration tools such as Operations Hub
• Strong understanding of CRM data modeling including object relationships, schema design, lifecycle governance, and field standardization
• Experience implementing multi-touch attribution models and reconciling reporting with Finance and RevOps revenue definitions
• Demonstrated ability to diagnose and resolve automation failures, routing conflicts, and data inconsistencies at scale
• Experience designing lead routing logic tied to segmentation and SLA enforcement
• Deep understanding of database governance including deduplication strategy, consent management, and data normalization
• Ability to translate technical system decisions into measurable revenue outcomes
• Platform experience should include one or more leading CRM and marketing automation ecosystems such as HubSpot, Salesforce, Marketo, Pardot, or similar. Tool familiarity matters, but systems thinking and integration depth matter more.
  

Benefits

• Fully paid employee United Platinum PPO medical, dental, and vision coverage
• 20 days paid vacation time per year with no accrual or carryover cap
• 3% non-elective employer contribution to 401(k)
• Employee share options 
• Professional development budget and leave
• The opportunity to take part in our mentorship program
• Monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies 
• Hybrid work arrangements and WFH equipment provided

The salary range offered for this role is $105,000.00-$130,000.00. This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge and experience.