Media Insights Analyst

Responsibilities:

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Media Monitoring & Analytics:
• Support a large automotive client in producing strategic media analytics reports across core client brands and evolving industry, helping provide strategic and actionable insights to support future strategy planning
• Implement measurement, analytics and reporting methods to gauge program success, providing key data analysis of media activations
• Develop a strong understanding of the client’s business and target audience
• Monitor and report on crisis or evolving events in the automotive industry
• Develop competitive analyses for the client’s industry
• Ensure a high standard of report writing across all projects
• Develop best practice processes and cross-project synergies


Client & Team Management:
• Ensure client account briefs are up to date to meet evolving client needs
• Support Project Managers on a variety of projects to ensure timely delivery to client
• Escalate roadblocks to Project Director in a timely manner with suggested solutions

Requirements:

• Basic knowledge about automotive industry preferred
• Excellent client management and communication
• Analytical and strategic mindset, ability to quickly analyze data and provide actionable items
• Strong writing skills, ability to clearly communicate data across all levels
• Ability to multitask, manage time efficiently to produce quality and timely results in a deadline-driven environment
• Ability to coordinate with others as well as work independently
• Team management skills, ability to delegate and motivate
• Assertive, clear communication
• In-depth knowledge of MS Office; experience with data visualization
 
Basic Qualifications:
• A Bachelor’s Degree in Marketing, Communications, Media, Business Administration, Data Analytics or Social Sciences
• At least two years' experience in Marketing, Communications, Media Measurement, or PR
• At least one years' experience managing client accounts