Performance Analyst, Social Commerce & Affiliate

Job Title:
Performance Analyst, Social Commerce & Affiliate
Department: Sales

Reports To: Head of TikTok

Location: Onsite, Santo Domingo, DR (D.N)
Job Type: Monday - Friday, 9 AM- 6 PM AST

Role Purpose

• The Performance Analyst owns the numbers behind the social commerce and affiliate engine. The role has two distinct scopes. On TikTok, it owns full channel reporting — revenue, GMV, TROAS, creator and content performance — and builds the in-depth dashboards that give the Head of TikTok and each TTS team member visibility into their own performance. Across Amazon.com/ca and DTC, the scope is narrower and affiliate-specific: tracking affiliate-driven revenue, activation, and program performance on those channels.
  
  
• This role exists because the prior model lacked dedicated analytical rigor inside the channel. It turns raw platform data into the dashboards, pacing reports, and winner-identification signals the team needs to hit the number. It is hands-on with the data — pulling, modeling, and reporting independently, not waiting on other teams

Who You Are

• Analytical operator — you build dashboards and pull data yourself across TikTok Seller Center, Ads Manager, affiliate centers, and attribution tools, and you turn raw exports into clear reporting without hand-holding.
• Fluent in commerce metrics — revenue, GMV, TROAS, CAC, ROAS, activation and graduation rates, GMV per creator, content velocity, LTV.
• TikTok-literate — you understand the platform's reporting surfaces and creator economics well enough to build meaningful per-creator and per-team-member views.
• Affiliate-aware — you understand affiliate attribution and program reporting across Amazon.com/ca (Levanta, Archer, Wayward, Creator Connections, Amobeez/Sairux, Exon, Logie, Wickfire) and DTC (Impact, Shopify Collabs).
• Detail-driven and proactive — you surface emerging winners and pacing risks before anyone asks.
• Comfortable serving two managers — you can prioritize cleanly across a dotted-line structure.
  

What You'll Do

TikTok Channel Reporting (Full Scope)

• Own full TikTok channel performance reporting — revenue, GMV, TROAS, content velocity, engagement, creator metrics — on a weekly and monthly cadence.
• Build and maintain in-depth dashboards giving the Head of TikTok and each TTS team member visibility into the performance of their own area.
• Run pacing analysis against monthly and annual targets, flagging gaps and trajectory versus the $17.2M plan.
• Identify emerging power-law winners in the creator funnel using performance data, feeding the Stage 1 → Stage 2 graduation decision.

Affiliate Reporting (Amazon.com/ca & DTC)

• Track affiliate-driven revenue, activation rates, and program performance on Amazo.com/ca and DTC.
• Maintain affiliate KPI reporting integrated with the Senior Affiliate Marketing Manager's cross-channel program reporting.
• Support platform-consolidation analysis with performance data across the affiliate stack.

Cross-Cutting

• Standardize reporting definitions and metric logic so TikTok and affiliate numbers reconcile across the org.
• Support monthly performance reporting and joint budget submission with the underlying data and forecasts.

Success Metrics

• TikTok channel reporting delivered accurately and on cadence, with zero reconciliation gaps
• Per-team-member dashboards live and actively used by the TTS team
• Pacing and gap analysis delivered ahead of monthly reviews, not after
• Affiliate reporting for Amazon.com/ca and DTC integrated into the cross-channel program view
• Emerging-winner signals surfaced early enough to drive graduation decisions

Cross-Functional Relationships

• Head of TikTok (dotted-line manager) — TTS reporting and dashboards
• Senior Affiliate Marketing Manager (dotted-line manager) — affiliate reporting across Amazon.com/ca and DTC
• TTS team (Libby, Larissa, recruiter) — per-area performance views
• Amazon and DTC affiliate leads — affiliate attribution and program data
• Finance — revenue reconciliation and forecasting support

Tools & Systems

• TikTok Shop Seller Center, Ads Manager, Business Center, Affiliate Center
• Kalodata, Fastmoss, Selario (TikTok analytics)
• Euka (affiliate automation)
• Amazon Vendor Central/Amazon Seller Central
• Levanta, Archer, Wayward, Creator Connections, Exon, Logie, Wickfire, Amobeez/SairuxImpact, Shopify Collabs (affiliate platforms)
• Triple Whale (attribution)
• Looker, Google Sheets (dashboards and reporting)
• Google Workspace, Slack, Teams, Monday.com