PR Senior Account Manager

PR Senior Account Manager

(Consumer Goods, B2B Technology, Healthcare Tech )

POSITION SUMMARY

Senior Account Manager will have an extensive experience in an agency setting and strong understanding of media relations, account management and social media management, creative thinking, strategic planning and business development.  This position will be responsible for the development of new accounts and implementation of account-specific, sales strategies in order to achieve sales growth in accordance with company revenue objectives.

The ideal candidate will be goal driven, self-motivated, energetic, and passionate.

DUTIES & RESPONSIBILITIES

• Develop strategic marketing communications, PR plans and provide senior-level strategic counsel to clients;
• Draft, review and distribute media materials, including press releases, backgrounders, feature articles, brochure copy, website copy, blogs and more;
• Strategically manage multiple clients’ business objectives, projects, and deadlines;
• Maintain relationships with top tier media to readily secure coverage on behalf of clients;
• Establish “friendly” status with fitting reporters, as outlined with the management team;
• Stay apprised of clients’ brands, products, and/or services their key issues, competitive situation and industry trends;
• Uncover and interpret industry information to accomplish client business objectives;
• Understand clients’ value prop and what drives their business forward;
• Work closely with media and social media teams to deliver on client KPIs;
• Resolve client concerns quickly and effectively with minimal direction;
• Delegate responsibilities, and check and approve creative materials, copy, layouts and production art to ensure they are in line with client and agency expectations and coordinate approval of same;
• Partner with company leadership to develop processes and procedures to strengthen company;
• Coach and inspire the growth and development of junior team members by providing consistent feedback, training, and growth opportunities;
• Lead and participate in internal brainstorms, message development and media training;
• Support business development process with deck preparation and presentations.

REQUIREMENTS

EDUCATION: Bachelor’s Degree in public relations, English or communications-related field

RIGHT TO WORK: Must have legal right to work in the USA.

COMPETENCIES

• 4+ Years of PR agency experience, including a management/leadership role. Consumer products and B2B + healthcare tech a plus;
• Excellent oral and written communication skills and knowledge of AP Style;
• Standing relationships with media;
• Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research;
• Displays utmost professionalism internally and externally, with clients, partners, etc.;
• Ability to share ideas and experience to foster positive strategic collaboration amongst team members;
• A positive, analytical, and creative mindset to be used in identifying and approach challenges, inefficiencies, and ineffective processes with a solution-oriented mindset;
• Passionate about solving our clients’ problems with strategic and creative solutions;
• Ability to anticipate client needs, potential problems, and effectively problem solve;
• A good and active listener, someone who reads people and those in a room well (and adapts their style and response accordingly);
• Ability to effectively manage and prioritize multiple client projects and deadlines across teams;
• Ability to understand client success extends beyond media relations; analyze business growth, media relations, and corporate communications in relationship to each other;
• Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution;
• Exhibits effective communication skills. Uses different communication tools appropriately and is equally effective with each channel;
• Ability to work in a dynamic environment through flexibility, resilience and a positive outlook;
• A lifelong learner;
• Understands the basics of consumer behavior, e-commerce channels and affiliate programs;
• Experience with Cision, Meltwater and/or other journalist databases and reporting tools;
• Proficient in Microsoft Office Suite.