Principal Demand Generation Manager

See yourself at Twilio

Join the team as our next Principal Demand Generation Manager.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

This position is needed to lead our self-service acquisition digital campaigns supporting our company’s large growth goals. The team is seeking a proven marketing technologist and strategist who possesses a start-up mentality, can quickly uncover new opportunities to optimize, takes ownership of key tools, and organizes cross-functional teams toward one mission. If that sounds like you, we’d love to hear from you.

You will oversee multichannel campaigns driving demand, product usage, and revenue. Channels may include Google Ads, Facebook, LinkedIn, Capterra, Quora, Reddit, StackOverflow, Sourceforge, and more.

Responsibilities

In this role, you’ll:

• Build, manage, and optimize global campaigns and ad units for developer-first initiatives.
• Identify growth and efficiency opportunities across budgets at global scale. Manage pacing and budget reallocation to drive positive ROI goals.
• Leverage prioritization and organizational skills to multitask across teams, projects and priorities.
• Analyze large datasets to uncover new growth and optimization opportunities, targeting strategies, channels, and more.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 5+ years of experience working with self-service and sales-assisted funnels, primarily focused on API products.
• 5+ years of experience in hands on PPC channels, search engine marketing (Google and Bing Ads), Paid Social along with Display and Video advertising
• 4+ years of experience in hands on campaign management of Customer Data Platforms (CDP) as well as multi-channel campaigns that span both paid and organic channels
• Strong analytical skills, prefer proficiency with Google Analytics, Google Tag Manager, Tableau, Salesforce, and Excel

Desired:

• Previous experience working within a B2B Tech company (or client) focused on developer acquisition
• Hands-on experience developing landing pages using Instapage, Unbounce, etc
• Experience directing a global advertising agency

Location 

This role will be remote, and based in the USA.  

Approximately less than 10% travel is anticipated.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, and Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado: $132,320 - $165,400.

• Based in New York, Washington State or California (outside the San Francisco Bay Area): $140,080 - $175,100.

• Based in the San Francisco Bay area, California: $155,600 - $194,500.

• This role may be eligible to participate in Twilio’s equity plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.