Binance
Product and Funnel Optimisation Manager - CIS
TLDR
Own the local product experience across Binance products, optimise key funnels from onboarding to Earn, and drive data-driven improvements via dashboards and A/B testing.
Responsibilities
Own the local product experience across Binance products.
Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
Manage product localisation, translations, and language quality across all product touchpoints.
Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
Analyse product data and user behaviour to identify optimisation opportunities.
Design and evaluate A/B tests together with Product teams to validate product improvements.
Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
Support local rollout of new product features and ensure high-quality execution.
Monitor product KPIs and continuously improve user experience through data-driven recommendations.
Requirements
2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
Strong analytical skills and ability to interpret user behaviour and product performance data.
Experience building dashboards, tracking frameworks, and performance reporting.
Experience working with CMS, localisation platforms, or internal product configuration tools.
Comfortable managing product copy, translations, language quality, and market-specific product configurations.
Understanding of user journeys, UX principles, and funnel optimisation.
Strong ownership mindset and attention to detail.
Excellent communication and cross-functional collaboration skills.
Native Russian and strong English communication skills.
Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.
- Founded
- Founded 2017
- Employees
- 11-50 employees
- Industry
- Internet Software & Services
- Total raised
- $10M raised