Product Marketing Manager
TLDR
This role sits at the intersection of product, marketing, and sales, shaping how complex digital banking solutions are positioned and understood in the market.
- Develop differentiated positioning and messaging frameworks for go-to-market initiatives, using buyer research, competitive analysis, win/loss insights, and product roadmap inputs.
- Build and refine buyer personas and adoption strategies to reflect how financial institutions evaluate, purchase, and implement digital solutions.
- Conduct competitive intelligence and create structured frameworks that clearly articulate market differentiation and value proposition.
- Translate complex product capabilities into clear, compelling narratives that support awareness, demand generation, and product adoption.
- Create and support sales enablement assets including pitch decks, one-pagers, battle cards, ROI tools, case studies, and demo narratives.
- Collaborate on lifecycle marketing campaigns and launch strategies to ensure consistent messaging across GTM initiatives.
- Partner with Product and Design teams to ensure brand-aligned, visually consistent execution of messaging across all materials.
- Track and analyze content performance, sales utilization, and win/loss data to continuously refine messaging effectiveness.
- Work cross-functionally across Product, Sales, and marketing leadership to ensure alignment and execution of GTM strategies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience; MBA is a plus.
- 3+ years of experience in product marketing within a B2B SaaS environment.
- Strong experience in fintech, financial services, banking technology, or similar complex enterprise markets preferred.
- Proven ability to develop positioning, messaging frameworks, and competitive strategies for complex software solutions.
- Experience translating buyer insights and market intelligence into actionable go-to-market strategies.
- Strong background in creating sales enablement content and collaborating closely with sales teams.
- Excellent written and verbal communication skills with the ability to simplify technical concepts into clear business value.
- Strong collaboration skills in fast-paced, cross-functional environments with multiple priorities.
- Familiarity with tools such as Asana, Notion, and Google Workspace.
- Ability to work effectively with design teams and translate strategic ideas into structured creative briefs.
- Annual salary range of $105,000 – $125,000.
- Comprehensive medical, dental, and vision insurance coverage.
- 401(k) retirement plan with company match.
- Flexible PTO policy plus 12 paid company holidays.
- Paid sick leave, parental leave, and family leave benefits.
- Lifestyle spending account and cell phone stipend.
- Tuition reimbursement program.
- Flexible, cloud-first work culture with opportunities for innovation and experimentation.
- Occasional travel for team gatherings (approximately 12 days or less per year).
Requirements:
Benefits:
Benefits
Equity Compensation
401(k) retirement plan with company match.
Health Insurance
Comprehensive medical, dental, and vision insurance coverage.
Learning Budget
Tuition reimbursement program.
Team travel
Occasional travel for team gatherings (approximately 12 days or less per year).
Paid Parental Leave
Paid sick leave, parental leave, and family leave benefits.
Paid Time Off
Flexible PTO policy plus 12 paid company holidays.
Remote-Friendly
Flexible, cloud-first work culture with opportunities for innovation and experimentation.
Wellness Stipend
Lifestyle spending account and cell phone stipend.
Jobgether runs the largest remote job platform, effectively linking job seekers with over 200,000 flexible and remote opportunities that match their unique skills and preferences. Our focus is on enhancing the hiring process, ensuring efficiency while prioritizing the candidate experience, particularly in the growing health and wellness sector.
- Founded
- Founded 2020
- Employees
- 11-50 employees
- Industry
- Professional Services