Product Marketing Senior Manager (TradFi/AI)
TLDR
Drive go-to-market strategy across multiple products, sharpen goals and messaging, and lead insights-driven, cross-team marketing programs.
Drive the go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
Attract, coach and develop a talented team of world-class product marketers.
Strong interest and experience in cryptocurrency space and community
A strong track record of spearheading launches and marketing campaigns that drove significant business results
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders
A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit
Benefits
Health Insurance
Competitive salary and company benefits
Learning Budget
opportunities for career growth and continuous learning
collaborative work environment
Collaborate with world-class talent in a user-centric global organization with a flat structure
Remote-Friendly
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.
- Founded
- Founded 2017
- Employees
- 11-50 employees
- Industry
- Internet Software & Services
- Total raised
- $10M raised