Regional Marketing Manager
TLDR
Owns regional marketing plans and integrated campaigns to drive pipeline growth, align with sales, and accelerate multi-channel marketing across priority segments.
Regional Campaign Planning & Execution
Own and execute integrated regional marketing programs that support pipeline creation, deal acceleration, and account engagement across North America. Translate business priorities into clear marketing plans and coordinate execution across channels including webinars, digital programs, regional events, nurture, and partner activity.
Sales Alignment
Act as a strategic marketing partner to sales leaders and regional teams. Align on priorities, target accounts, campaign objectives, and follow-up expectations. Ensure marketing programs are clear, usable, and relevant to revenue teams.
Account-Based & Named Account Programs
Partner with internal stakeholders to support account-based and named-account marketing programs. Help shape campaign messaging, audience strategy, offers, and coordination across teams to improve engagement and conversion in priority accounts.
Regional Programs & Field Initiatives
Lead regional workshops, field programs, and other targeted activations in partnership with the events team and other internal partners. This role is responsible for program ownership and execution, while event logistics may be supported by other team members.
Segment & Stakeholder Marketing Support
Support priority business segments with coordinated marketing activity. This may include aligning with segment sales leaders, supporting webinars and virtual programs, managing regional campaign timelines, and ensuring execution stays on track across multiple workstreams.
Cross-Functional Coordination
Work closely with digital marketing, content, product marketing, marketing operations, events, and subject matter experts to ensure campaigns are launched effectively, messaging is aligned, and stakeholders stay informed.
Reporting & Optimization
Monitor program performance using campaign engagement, pipeline influence, and other relevant reporting. Use insights to improve messaging, targeting, channel mix, and execution over time.
-
Building strong working relationships with sales and cross-functional teams
-
Running integrated regional programs with clear priorities and reliable follow-through
-
Bringing structure and consistency to campaign planning and execution
-
Helping improve engagement and pipeline contribution across priority accounts and segments
-
Identifying opportunities to strengthen messaging, coordination, and program performance over time
-
Bachelor’s degree in marketing, business, or a related field
-
5+ years of B2B SaaS marketing experience
-
Experience in field marketing, regional marketing, demand generation, or integrated campaign management
-
Experience partnering closely with sales teams and supporting revenue-focused marketing programs
-
Exposure to account-based marketing, named-account programs, or highly targeted campaign execution
-
Strong project management skills and ability to manage multiple stakeholders and timelines
-
Experience working cross-functionally with digital, content, operations, and events teams
-
Familiarity with marketing and sales systems such as Salesforce, Marketo, ON24, and project management tools such as Asana
-
Strong communication skills and ability to turn business needs into actionable marketing plans
-
Comfortable working in ambiguity, building process, and improving how work gets done over time
- Ability to travel up to 25% across North America for regional events, workshops, sales meetings, and team collaboration
-
Experience marketing to enterprise audiences
-
Experience supporting complex or multi-stakeholder sales motions
-
Experience with regional workshop programs, webinars, or partner-driven campaigns
-
Familiarity with reporting on campaign influence, pipeline contribution, and engagement metrics
- An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
- We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
- Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
- Annual fitness allowance
- Mental health support provided through access to Calm Premium meditation app and access to Talkspace
- Access to learning tools & platforms, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs
Benefits
Health Insurance
retirement savings plan (RRSP, 401K plan etc.)
Home Office Stipend
one-time home office allowance
Learning Budget
annual training allowance and certifications
High talent programs
Remote-Friendly
remote working environment
Wellness Stipend
Talkspace
Cority provides a powerful EHS+ platform that empowers organizations to identify and prevent risks in real time across environmental management, employee health, safety, quality, and sustainability. By integrating people, data, and AI, their solutions not only automate workflows but also deliver personalized insights that enhance decision-making. Trusted by over 1,500 complex organizations, Cority has established itself as the leading choice for comprehensive environmental, health, and safety management.
- Founded
- Founded 1985
- Employees
- 500+ employees
- Industry
- Chemicals
- Total raised
- $12M raised