Senior Account Executive

We’re building the next generation of employee benefits infrastructure.

At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.

Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.

About the role

As a Senior Enterprise Account Executive at Happl, your mission is to convert interest into impact.

You’ll take qualified opportunities, supported by our GTM Team and inbound demand, and turn them into long-term Happl customers. You’ll lead consultative, value-led sales conversations with senior HR, People, Finance, and Compliance stakeholders, clearly demonstrating how Happl transforms the global employee benefits experience.

You’ll take full ownership of the sales cycle end to end, while helping shape our sales motion, client experience, and go-to-market approach as we scale.

This is a role for a commercially sharp closer who enjoys complex deals, long sales cycles, and meaningful customer relationships.

What you’ll be doing

• Owning the full sales cycle from qualified opportunity through to close

• Leading structured discovery and consultative sales conversations

• Running tailored demos and benefit solution design aligned to customer pain points

• Navigating complex buying committees and procurement processes

• Building and managing a healthy pipeline with strong forecasting discipline

• Collaborating closely with BDRs on handover, deal strategy, and account progression

• Working with Customer Success and Product to ensure smooth post-sale transition

• Maintaining excellent CRM hygiene and deal documentation

• Feeding market insight back into sales strategy, messaging, and product direction

What we’re looking for

• At least 5+ years of closing experience in B2B SaaS

• At least one sustained AE role (2+ years)

• Proven success selling into enterprise organisations (1,000+ employees)

• Experience closing high enterprise deals

• Track record of hitting £1m+ annual quotas and maintaining a pipeline with 4-5x coverage

• Comfortable owning and nurturing a meaningful portion of your pipeline

• Strong understanding of consultative sales frameworks (e.g. MEDDIC / MEDDPICC)

• Data and metric driven individual with a passion to modernise the GTM function through new technologies and growth opportunities.

• Confident, credible communicator with senior stakeholders

• Highly organised with strong attention to pipeline detail

If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.

Why join Happl

• Help shape the future of employee benefits

• Competitive base salary and commission

• Meaningful equity in an early stage growing business

• Flexible hybrid working from day one

• Access to your own Happl benefits platform

• Optional enrolment in Private Health Insurance

• Optional enrolment in Dental insurance, including family cover

• A flexible Wellbeing budget to spend on whatever wellbeing means to you

• Learning & Development (L&D) allowance

• Pension scheme from day one

• Rapid career progression in a scaling commercial team

About the Interview

• Call 1: 20-min Intro call with Ben (COO & CoS)

• Call 2: 30-min deep dive with Keith (CCO)

• Short Task

• Call 3: 30-min deep dive with Ben T (CEO & Founder)

Additional Details

Location: London, Waterloo
Team: GTM & Sales
Working arrangement: Hybrid (4+ Days in Office)

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