Senior Account Manager, Programmatic
TLDR
Lead day-to-day strategic management of programmatic and managed media campaigns from planning through execution.
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Client Relationship Management
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Serve as the primary client contact, building strong, trust-based relationships.
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Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
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Campaign Planning & Strategy
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Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
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Identify upsell/cross-sell opportunities across open exchange and PMP formats.
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Proactively address evolving client needs with strategic recommendations.
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Use performance data to develop retention plans and uncover growth opportunities.
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Campaign Execution & Support
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Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.
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Maintain and manage Deal Libraries and targeting strategies.
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Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
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Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
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Cross-Functional Collaboration
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Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.
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Collaborate with marketing and solutions teams for demos, insights, and product recommendations.
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Subject Matter Expertise
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Own and develop an SME project to deepen expertise in Sharethrough/Equativ capabilities and support strategic outcomes across the sales cycle.
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Equativ is an independent ad platform that simplifies and scales digital advertising for advertisers, media owners, and tech partners. With a strong focus on privacy-first programmatic video, connected TV (CTV), and data-driven solutions, Equativ empowers clients to thrive in the digital ecosystem while ensuring consumer privacy is prioritized.