Senior Customer Marketing Manager

Strategy Development: Create and implement a customer expansion and cross-sell marketing strategy aligned with targeted and overlapping customer segments, common use cases, and product integrations within the Perforce DevOps portfolio. 

Voice of the Customer Content: Ability to work in diverse customer-facing scenarios (technical user to C-level personas) to craft case studies, award nomination success stories and inject into cross-sell and solution level messaging to build credibility and demonstrate value. 

Customer Event and Campaign Execution: Design and launch event strategies, both in-person and virtual, that provide our go-to-market teams with opportunities to promote to existing customers, our product and solution vision and strategy, as well as specific new features upcoming, ensuring customers recognize the value of the Perforce portfolio – both individual product value as well as the value of adopting multiple Perforce products across the software delivery lifecycle. Run & execute customer events from concept through to completion. Collaborate with Corporate Marketing on any digital marketing programs that promote and drive attendance to the customer events. 

Customer Advocacy: Scale and track Customer Advocacy programs into a repeatable engine for customer stories, reviews, and reference recruitment. Develop both internal and external playbooks and toolkits to standardize processes for customer outreach, logo usage, reviews, award nominations and case study approvals. 

Segmentation & Targeting: Leverage data to build customer segments, identify cross-sell opportunities, and personalize content based on product usage patterns, industry trends, and business goals. 

Sales Enablement: Partner with product marketing and sales to develop playbooks, messaging, and collateral that support solution and cross-sell motions. 

Measurement & Reporting: Track campaign performance, customer engagement, and pipeline influence to demonstrate marketing impact and iterate on tactics. 

Customer Journey Alignment: Align solution selling and cross-sell efforts with customer onboarding, adoption, and renewal cycles to ensure seamless engagement and relevant timing. 
  

All employees are expected to demonstrate AI fluency appropriate to their role and level, including responsible use of AI tools, sound judgment, and adherence to company AI governance and security policy standards.