(Senior) Data Analyst (m/f/d)

This role sits at the intersection of analytics engineering and SEO strategy. You'll spend as much time designing data models as you do interpreting experiments and debugging tracking issues. 

What You'll Do 

• Own SEO data pipelines end-to-end. Design, build, and maintain automated pipelines that power all SEO analytics, from ingestion through transformation to dashboarding. 

• Build internal linking optimization models. Develop end-to-end data models using Glue and Python to optimize internal linking frameworks across our website, surfacing opportunities to improve crawl efficiency and link equity distribution. 

• Run and measure SEO experiments. Design and analyze A/B tests using URL split testing and Bayesian measurement frameworks (causal inference) to quantify the impact of SEO changes on organic traffic. 

• Deliver self-serve analytics. Build and maintain Power BI dashboards that give stakeholders clear visibility into SEO performance, traffic trends, and experiment results. 

• Safeguard data quality. Develop frameworks for prompt debugging and issue identification across web tracking implementations, catching problems before they affect decision-making. 

• Partner across teams. Collaborate with SEO managers, content, engineering, and product stakeholders to translate business questions into analytical solutions and turn insights into action.

• Strong proficiency in dbt, Python, and SQL. You've owned production data models, not just written ad-hoc queries. 

• Experience building Power BI dashboards for non-technical stakeholders. 

• Hands-on experience with A/B testing frameworks, including URL split testing and Bayesian or causal inference approaches to measurement. 

• Working knowledge of web tracking (analytics implementations, tag management, event schemas) and a systematic approach to debugging tracking issues. 

• Experience with AWS Glue or comparable cloud ETL tooling for building production data workflows.

Your benefits 

We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life, it should enrich it. Here are some of the benefits we offer: 

• 30 days of holidays + 2 extra days for Christmas and New Year's Eve    

• Hybrid working model  

• Company pension scheme  

• 24/7 Employee Assistance Programme  

• Life Assurance Cover  

• Volunteering days  

• Job bike  

• Discounted parking or job ticket  

• In-house gym  

• In-house barista  

• And you can bring your dog to the office  

Our commitment 

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.