Senior Director, Performance Marketing
TLDR
Lead a data-driven, multi-channel performance marketing initiative using AI tools to scale acquisition, guide a growing team, and align with analytics and product strategy.
- Lead the end-to-end performance marketing strategy, overseeing multi-channel acquisition campaigns across paid search, social, display, and affiliate programs while ensuring alignment with growth and efficiency goals.
- Own budget allocation and optimization across all acquisition channels, continuously improving CAC, ROAS, and LTV performance through data-driven decision-making and disciplined spend management.
- Build and maintain KPI frameworks, dashboards, and reporting systems that provide clear visibility into marketing performance and inform executive decision-making.
- Drive experimentation and testing strategies across creatives, messaging, landing pages, and channel mix to improve conversion and acquisition efficiency.
- Lead, mentor, and develop a high-performing performance marketing team, fostering a culture of accountability, innovation, and continuous improvement.
- Partner with analytics, creative, product, and finance teams to ensure integrated marketing execution and alignment with broader business priorities.
- Identify and launch new marketing channels and growth opportunities, leveraging emerging platforms, technologies, and AI-powered solutions to scale acquisition.
- 15+ years of experience in performance marketing, digital acquisition, or growth marketing within fast-paced, data-driven environments.
- 10+ years of leadership experience managing and scaling high-performing marketing teams in complex, multi-channel organizations.
- Proven expertise managing large-scale marketing budgets with strong command of CAC, ROAS, LTV, and unit economics optimization.
- Deep experience with major digital advertising platforms such as Google Ads, Meta Ads Manager, and analytics tools including GA4 and related attribution systems.
- Strong background in experimentation frameworks, A/B testing, and conversion rate optimization across digital marketing funnels.
- Demonstrated ability to leverage AI tools and automation to improve marketing performance and operational efficiency.
- Exceptional analytical thinking and ability to translate complex data into clear, actionable business insights.
- Strong cross-functional leadership, communication, and stakeholder management skills in highly matrixed environments.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Competitive base salary range of $152,000–$190,000 USD, plus performance bonus and equity opportunities.
- Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.
- 401(k) retirement plan with employer contributions.
- Flexible paid time off and paid holidays to support work-life balance.
- Equity participation in a high-growth, mission-driven organization.
- Monthly tech and productivity reimbursements.
- Remote-first flexibility with a globally distributed team culture.
- Additional wellness, family support, and employee assistance programs.
Requirements:
Benefits:
Benefits
Equity Compensation
Equity participation in a high-growth, mission-driven organization.
Health Insurance
Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.
Learning Budget
Monthly tech and productivity reimbursements.
Paid Time Off
Flexible paid time off and paid holidays to support work-life balance.
Remote-Friendly
Remote-first flexibility with a globally distributed team culture.
Wellness Stipend
Additional wellness, family support, and employee assistance programs.
Jobgether runs the largest remote job platform, effectively linking job seekers with over 200,000 flexible and remote opportunities that match their unique skills and preferences. Our focus is on enhancing the hiring process, ensuring efficiency while prioritizing the candidate experience, particularly in the growing health and wellness sector.
- Founded
- Founded 2020
- Employees
- 11-50 employees
- Industry
- Professional Services