Senior Manager, User Acquisition
TLDR
Leads scalable, data-driven user acquisition across major paid channels, shaping testing strategies and cross-functional collaboration to optimize activation and long-term value.
- Own and optimize user acquisition performance across key paid channels including Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms, with responsibility for install volume, ROAS, and downstream business metrics.
- Develop and refine audience segmentation strategies and user quality frameworks in partnership with Data teams to improve acquisition efficiency and targeting precision.
- Design and execute experimentation programs across bidding strategies, creative testing, audience targeting, and channel expansion opportunities.
- Collaborate with Product teams to improve post-install experiences, activation funnels, and early-stage retention performance.
- Partner with Creative teams to develop high-performing ad concepts, testing hypotheses, and performance-driven creative iterations.
- Build reporting dashboards and insights frameworks that translate complex acquisition data into actionable recommendations for Growth leadership.
- Contribute to attribution, incrementality, and privacy-first measurement initiatives, ensuring accurate evaluation of marketing impact.
- 5+ years of experience in user acquisition, performance marketing, or paid social within mobile-first or consumer-focused digital environments.
- Proven experience managing multi-million-dollar acquisition budgets with accountability for both install growth and downstream performance metrics.
- Strong expertise in mobile advertising platforms such as Meta Ads, TikTok Ads, Apple Search Ads, and Google App Campaigns.
- Deep understanding of attribution models, MMPs, SKAdNetwork, and incrementality measurement in privacy-constrained environments.
- Strong analytical skills with the ability to work with large datasets and translate insights into clear growth strategies.
- Demonstrated experience working cross-functionally with Product, Data, and Creative teams in fast-paced environments.
- Strong experimentation mindset with experience in A/B testing, audience optimization, and creative performance analysis.
- Ability to operate independently with strong ownership of outcomes and comfort in lean, high-impact teams.
- Experience in marketplace, ticketing, or consumer app environments is a plus.
- Competitive salary range of $182,000–$215,000 USD plus performance-based bonus and equity opportunities.
- Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.
- Flexible paid time off and company holidays.
- Equity participation in a high-growth consumer platform.
- Annual credits for platform usage and experiential rewards.
- Retirement savings plan (401k), HSA, and other pre-tax benefit programs.
- Wellness programs and employee support resources.
- Remote-first flexibility with a distributed, global team culture.
- Company off-sites, meetups, and tenure-based recognition programs.
Requirements:
Benefits:
Benefits
Equity Compensation
Equity participation in a high-growth consumer platform.
Health Insurance
Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.
Learning Budget
Annual credits for platform usage and experiential rewards.
Company events and recognition
Company off-sites, meetups, and tenure-based recognition programs.
Paid Time Off
Flexible paid time off and company holidays.
Remote-Friendly
Remote-first flexibility with a distributed, global team culture.
Wellness Stipend
Wellness programs and employee support resources.
Jobgether runs the largest remote job platform, effectively linking job seekers with over 200,000 flexible and remote opportunities that match their unique skills and preferences. Our focus is on enhancing the hiring process, ensuring efficiency while prioritizing the candidate experience, particularly in the growing health and wellness sector.
- Founded
- Founded 2020
- Employees
- 11-50 employees
- Industry
- Professional Services