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Rover.com
Rover.com

Senior Marketing Analyst — Hybrid, Barcelona

Barcelona, Spain
Full-Time
€47.124 – €60.319 per year

TLDR

Own reporting, attribution, and analysis to grow customer lifetime value across multiple brands, partnering with Lifecycle Marketing and Analytics Engineering.

Who we are:  At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community. We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees. Want to make an impact? Join our pack and come work (and play!) with us. Own the reporting, attribution, and analysis that guide how Rover grows customer lifetime value — across our core marketplace and our newer brands. You'll join Rover's Barcelona Marketing Analytics team as a senior individual contributor partnering closely with Lifecycle Marketing (our CRM / retention function). About the role The Barcelona Marketing Analytics team's north star is simple: drive more repeat bookings and lengthen LTV across both pet parents and sitters. You'll report to the Manager of Marketing Analytics and partner with Lifecycle Marketing, Martech, and Analytics Engineering. As we expand into multi-brand and international marketing, you'll help us see clearly across all of it. This is a hybrid role: we're in our Poblenou office two days a week (Mondays and Thursdays), so you'll need to be based in Barcelona or willing to relocate. What you'll do

  • Build marketing reporting leadership relies on. Own the dashboards, data models, and reporting layers Lifecycle Marketing and broader Marketing leads use day-to-day, and fix what's noisy, inconsistent, or missing.

  • Investigate the business. Lead analysis across retention, LTV, and channel performance — including our multi-brand and international expansion — and turn it into a narrative leaders can act on.

  • Work the attribution layer. Partner on attribution and measurement so we understand what's driving growth across markets and brands.

  • Write SQL against large event-based datasets and partner with Analytics Engineering on the marketing data models behind your reporting.

  • Be the analytical bridge to Martech. QA business logic in our CRM pipelines and validate audience data so campaigns are measurable from day one.

  • Root-cause the metrics, tying movements to demand- and supply-side dynamics across a two-sided marketplace.

    • What we're looking for

  • 3+ years using data to drive business impact, ideally in a marketing, growth, or CRM context.

  • Strong SQL, including complex queries on large datasets and reviewing others' code.

  • A track record building reporting and dashboards stakeholders genuinely trust.

  • Solid statistical grounding with Python or R, and experience owning A/B tests end-to-end.

  • A clear communicator who enjoys partnering directly with business stakeholders.

  • Experience with a data visualization tool (e.g., Mode, Looker, Tableau).

    • Nice to have

  • Experience supporting a Lifecycle Marketing, CRM, or retention function (email, push, or SMS).

  • Familiarity with marketing attribution concepts (MMM, last-touch, multi-touch).

  • Experience building transformation models (dbt or similar).

  • Experience in a two-sided marketplace, or with multi-brand / international marketing.

  • Familiarity with any of our stack: Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch.

  • Experience putting agentic AI tools (e.g., Claude) to work in your analytics workflow — to speed up SQL, analysis, or documentation.

    • Benefits of working at Rover
  • Long-term incentive plan with a company performance-based cash payout
  • Pension plan
  • Private medical insurance
  • 25 days PTO
  • Meal allowance and flexible compensation plan (transport and nursery)
  • Gym membership
  • €450 to cover the costs associated with the adoption of a pet
  • Annual €150 wellness reimbursement
  • Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
  • Grab snacks, fresh fruit, in our kitchen to keep yourself going 
  • Regular team activities, events, game nights, and more
  • Dog-friendly office
    • Compensation
  • In the greater Barcelona area the first-year salary range is €47,124 - €60,319.
  • The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
    • Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

    Benefits

    Equity Compensation

    Long-term incentive plan with a company performance-based cash payout

    Flexible Work Hours

    Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time

    Free Meals & Snacks

    Grab snacks, fresh fruit, in our kitchen to keep yourself going

    Health Insurance

    Private medical insurance

    Dog-friendly office

    Paid Time Off

    25 days PTO

    Wellness Stipend

    €150 wellness reimbursement

    Rover.com
    Rover.com

    Rover.com is a platform that connects pet parents with trusted pet sitters and dog walkers across the US, Canada, and Europe. It uniquely empowers pet care providers to manage their own businesses while offering the safety and support of a globally recognized company.

    Founded
    Founded 2011
    Employees
    500+ employees
    Industry
    Diversified Consumer Services
    Total raised
    $310M raised
    View company profile
    Senior Marketing Analyst
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