Zopa

Senior Marketing Analyst

London, United Kingdom

Full-Time

Hybrid

TLDR

Shape Zopa’s marketing strategies by turning data into actionable insights, optimizing customer engagement and retention initiatives, while working within a dynamic customer-focused team.

Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife At Zopa, analysts are the people that inspire ideas and strategies to drive our business forward and make our products better for customers. Our analysts are a mix of creative problem solvers and number whizzes with a passion for translating numbers into business opportunities and delivering insights to drive decision-making. They're also strong communicators with the ability to story-tell with data to both technical and non-technical stakeholders alike. We are currently looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa’s marketing function to a high-performing growth engine. This role will suit someone who enjoys turning data into practical insight, is curious about customer behaviour, and is comfortable working in a fast-paced environment where they can drive real customer impact. A day in the life

Generate key insight from our internal and external data sources and tooling to inform, refine and optimise our marketing channel strategies

Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention and cross-sell)
Model and forecast the impact of changes that you are driving through analysis

Own the development of a structured incrementality testing framework

Contribute to attribution, cross-product and lifecycle analytics, looking horizontally across engagement, retention and cross-sell rather than purely at individual journeys

Take on ownership of analytical projects and identifying new and exciting growth and engagement opportunities through analysis

Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders

About you

You’re T-shaped having a broad understanding across multiple marketing channels and domains, alongside deep expertise in a specific marketing area (e.g. CRM, Paid Search, SEO, etc)
Highly analytical with excellent attention to detail, and have experience working with large datasets and campaign performances

Strong quantitative background, and are naturally curious about turning data into insight to make decisions

You have experience using SQL and/or Natural Language Query (NLQ)

Ability to communicate your insights succinctly, stick to key results and influence upwards, downwards and sideways

You build strong relationships and collaborate effectively across teams. You are comfortable constructively challenging assumptions and decisions when needed, while maintaining respect and empathy for others

Proactive and self-motivated, with the judgement to know when to seek support whilst taking ownership and driving work forward independently

You have a growth mindset and are always on the lookout for new learning opportunities and strive to be on the cutting edge

Experienced working in cross-functional teams with many skillsets coming together to make amazing products and customer journeys

Added bonus:

Exposure to Python or statistical analysis

Experience with BI tools such as Tableau, Looker or Power BI

Understanding of customer segmentation or experimentation frameworks

Please note - no candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

At Zopa we value flexible ways of working.

We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.

You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

*Subject to having the right to work in the country of choice

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.

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Zopa

Zopa is a financial technology company that began as the first peer-to-peer lending platform in 2005 and evolved into Zopa Bank in 2020. It focuses on delivering customer-centric financial solutions that empower individuals to manage their finances more effectively.

Founded: Founded 2005
Employees: 201-500 employees
Industry: Diversified Financial Services
Total raised: $190M raised

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Senior Marketing Analyst

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