Jobgether
Senior Product Marketing Manager
TLDR
Strategic marketing leader driving go-to-market planning, launches, and cross-functional adoption of educational solutions.
Accountabilities
- Develop and own product positioning, messaging frameworks, value propositions, and differentiation strategies across assigned products and solution portfolios.
- Lead go-to-market planning and execution for product launches, enhancements, pricing initiatives, and strategic business programs.
- Partner closely with Product Management, Sales, Customer Success, and Marketing teams to ensure alignment on product strategy, customer needs, and market opportunities.
- Create and manage customer-facing and internal communications related to product updates, portfolio transitions, pricing changes, and key organizational initiatives.
- Develop sales enablement materials, including presentations, battlecards, FAQs, competitive analyses, talk tracks, and training resources that improve field effectiveness.
- Conduct market research, customer interviews, competitive assessments, surveys, and win/loss analyses to identify trends, opportunities, and potential risks.
- Produce and maintain product collateral, case studies, customer stories, website content, and other marketing assets that support awareness and adoption.
- Support executive-level initiatives by facilitating stakeholder alignment, managing cross-functional projects, and driving execution from planning through implementation.
- Monitor the performance of product marketing initiatives and use data-driven insights to optimize messaging, launches, and customer engagement strategies.
- Bachelor’s degree in Marketing, Business, Education, Communications, or a related field; advanced degree preferred but not required.
- 8–10 years of experience in product marketing, product management, marketing strategy, or related functions.
- Proven success leading cross-functional initiatives and bringing products, services, or programs to market.
- Strong expertise in product positioning, messaging development, sales enablement, and go-to-market planning.
- Excellent written, verbal, presentation, and facilitation skills with the ability to communicate effectively across diverse audiences.
- Demonstrated ability to influence stakeholders, build consensus, and drive alignment without direct authority.
- Experience developing customer communications, launch strategies, and organizational readiness programs.
- Strong analytical and problem-solving capabilities with experience leveraging data and market insights to support decision-making.
- Ability to balance strategic thinking with hands-on execution while managing multiple priorities in a fast-paced environment.
- Experience within K-12 education, educational publishing, education technology, or literacy-focused environments is highly desirable.
- Strong project management and organizational skills with a proven ability to lead complex initiatives from concept to completion.
- Competitive base salary ranging from $90,000 to $120,000 annually, based on experience, qualifications, and location.
- Performance-based bonus or incentive opportunities as part of the total compensation package.
- Comprehensive medical, dental, and vision insurance coverage.
- 401(k) retirement savings plan with employer matching contributions.
- Generous paid time off, sick leave, and paid holiday programs.
- Employer-paid life insurance coverage.
- Employer-paid short-term and long-term disability insurance.
- Flexible remote-first work environment that supports work-life balance.
- Company-provided laptop and home office equipment support.
- Opportunities for professional growth, learning, and career advancement within a collaborative and mission-focused organization.
- Inclusive workplace culture that values diversity, innovation, and continuous improvement.
Requirements
Benefits
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Benefits
Equity Compensation
Performance-based bonus or incentive opportunities as part of the total compensation package.
Health Insurance
Comprehensive medical, dental, and vision insurance coverage.
Home Office Stipend
Company-provided laptop and home office equipment support.
Professional development opportunities
Opportunities for professional growth, learning, and career advancement within a collaborative and mission-focused organization.
Inclusive culture
Inclusive workplace culture that values diversity, innovation, and continuous improvement.
Paid Time Off
Generous paid time off, sick leave, and paid holiday programs.
Remote-Friendly
Flexible remote-first work environment that supports work-life balance.
Jobgether runs the largest remote job platform, effectively linking job seekers with over 200,000 flexible and remote opportunities that match their unique skills and preferences. Our focus is on enhancing the hiring process, ensuring efficiency while prioritizing the candidate experience, particularly in the growing health and wellness sector.
- Founded
- Founded 2020
- Employees
- 11-50 employees
- Industry
- Professional Services
Senior Product Marketing Manager