Senior Product Marketing Manager

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. By providing daily insights and practical steps to inspire healthy lifestyles, we've helped hundreds of thousands of people understand and improve their health.

For us, empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to promote work-life balance and ensure that our team members have what they need to do their best work — both in and out of the office.

As a Senior Product Marketing Manager, you’ll be leading a very critical part of the business at Oura. You will lead the strategy and execution of our key go-to-market campaigns that drive awareness, consideration and revenue growth. This role is highly cross-functional - you will work closely with key stakeholders across Marketing, Product, and Science across the entire product lifecycle to help shape the product and to bring our new features and products to market that will drive the next wave of growth for Oura.

If you’re passionate about health and wellness, have a good balance between thoughtful strategy and thorough execution, and have a strong understanding of how to leverage insights and competitive differentiation to build world-class marketing, this could be a great opportunity for you.

What you'll do:

• Develop, drive, and optimize go-to-market strategies for our new products and features from strategy to planning and execution, to drive awareness, consideration, adoption, and retention.
• Consistently identify opportunities to improve the overall GTM process.
• Lead coordination and collaboration with the marketing team (Media, Comms, Social, Community, Partnerships, Brand, Creative) to develop and impact targeted and consistent strategies and messaging across all customer and member touchpoints.
• Develop and monitor metrics and success criteria for product and feature launches
• Collaborate closely with Product and Science teams to influence Oura’s product roadmap and positioning by representing the voice of the customer by building an in-depth understanding of our members, our customers, market, and competitors, and advocating for the product marketing perspective in product development.
• Lead complex cross-functional teams to execute marketing programs at scale, including partnering with Product, Marketing, Customer Experience, Customer Success, Operations, Legal, Data Science, and other business stakeholders.
• Leverage user research and behavior insights to inform our campaigns with up-to-date and reliable data
• Champion an experimentation culture by testing measurable and scalable programs across owned, earned, and paid channels that you'll optimize based on learnings.
• Communicate progress and business opportunities to executive and senior leadership

Requirements

• 8+ years of relevant work experience in product marketing
• In-depth experience launching new products and verticals, preferably in a rapid-growth startup and with D2C experience.
• Deep knowledge of healthcare, wellness and wearable technologies.
• A consumer-first mindset.
• A data-driven and hypothesis-driven mentality with strong analytical and research skills.
• A self-starter that can take on projects from end-to-end, seeking help and guidance as needed.
• Excellent project management and organization skills.
• Best-in-class written and verbal communication skills to synthesize information in a concise manner and to communicate and influence effectively with internal stakeholders.
• Experience working with product management, engineering, analytics and design to build and scale products.

Benefits

At Oura, we care about you and your wellbeing. Everyone here at Oura has a ring of their own and are continually looking to improve their health and add to our benefits!

What we offer:

• Competitive salary and equity packages
• Health, dental, financial, and vision insurance
• Wellness & mental health benefits
• $300 per month for anything health improvement related
• State of the art Apple or Microsoft equipment of your choice
• Flexible working hours + work-life balance
• An Oura Ring of your own + employee discount for friends & family
• Beautiful workspace in San Francisco by Pier 31 and Downtown Helsinki
• 20 days of PTO

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, socioeconomic status, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.