Senior UA Manager (Meta, Web + App)
TLDR
Own high-scale Meta user acquisition across app and web for dating/social discovery products, driving data-driven growth, ROI, and cross-team experimentation.
- Launch, manage, and scale Meta advertising campaigns across Facebook and Instagram for multiple global products.
- Own full campaign performance, optimizing budgets, CPA, CPI, and ROI while maintaining scalable growth efficiency.
- Develop and test growth hypotheses across audiences, GEOs, placements, ad formats, landing pages, and app/web funnels.
- Collaborate with creative teams by researching competitors, defining creative angles, and evaluating ad performance.
- Manage both app and web acquisition funnels, with a strong emphasis on web scaling strategies.
- Build structured reporting systems and improve campaign operations through automation, rules, and scalable tools.
- Continuously analyze performance data and translate insights into actionable optimization strategies.
- 3+ years of hands-on experience managing Meta Ads / Facebook Ads campaigns in high-volume B2C environments.
- Proven experience managing large monthly advertising budgets ($100K+), ideally scaling up to $400K–$500K+.
- Strong expertise in both app and web acquisition funnels, with solid experience in web performance scaling.
- Advanced analytical skills with the ability to work with data tools such as Google Sheets, Excel, GA4, and internal analytics platforms.
- Strong understanding of performance marketing metrics including CPA, CPI, ROAS, and conversion optimization principles.
- Ability to clearly explain performance trends and decisions using data-driven reasoning.
- Experience in dating, gaming, iGaming, entertainment, or other performance-driven B2C industries is highly valued.
- Russian fluency is required; English proficiency sufficient for reading documentation and working with tools.
- Fully remote position with the ability to work from anywhere.
- Competitive compensation aligned with senior performance marketing expertise.
- 28 days of annual vacation plus 7 additional wellness days.
- Annual health-related compensation of up to $1,000 for medical insurance or healthcare expenses.
- Budget support for home office setup or co-working space reimbursement up to $1,000 every 3 years.
- 50% reimbursement for professional training, conferences, and development programs.
- Corporate discounts for English language learning programs.
- Referral bonuses up to $5,000 for successful candidate recommendations.
- Internal gamified reward system with redeemable perks and team benefits.
Requirements:
Benefits:
Benefits
Equity Compensation
Competitive compensation aligned with senior performance marketing expertise.
Health Insurance
Annual health-related compensation of up to $1,000 for medical insurance or healthcare expenses.
Home Office Stipend
Budget support for home office setup or co-working space reimbursement up to $1,000 every 3 years.
Learning Budget
Corporate discounts for English language learning programs.
Referral bonus
Referral bonuses up to $5,000 for successful candidate recommendations.
Paid Time Off
28 days of annual vacation plus 7 additional wellness days.
Remote-Friendly
Fully remote position with the ability to work from anywhere.
Jobgether runs the largest remote job platform, effectively linking job seekers with over 200,000 flexible and remote opportunities that match their unique skills and preferences. Our focus is on enhancing the hiring process, ensuring efficiency while prioritizing the candidate experience, particularly in the growing health and wellness sector.
- Founded
- Founded 2020
- Employees
- 11-50 employees
- Industry
- Professional Services