Senior User Acquisition Manager (Google Ads → Lead)

Plan, launch, and optimize advertising campaigns in Google Ads and Bing Ads

Analyze campaign performance, generate insights, and define next steps

Launch and scale A/B tests to improve key performance metrics

Identify growth opportunities and scale successful campaigns

Develop and execute traffic acquisition and scaling strategies

Test new acquisition channels (Snapchat, AppLovin, Taboola, etc.) and scale those that demonstrate strong performance

Participate in the creation and testing of creatives, messaging, and landing pages

Conduct market and competitor analysis to identify new growth opportunities

Collaborate closely with Product, Creative, Funnel, and Analytics teams

4+ years of experience in Performance Marketing / User Acquisition

Hands-on expertise with Google Ads, including PMax, Demand Gen, Search, Display, and YouTube — from strategy development to campaign optimization

Experience managing Bing Ads as a standalone acquisition channel, including Search, PMax, and Audience Network

Basic hands-on experience with Meta Ads or TikTok Ads, including campaign launch and performance analysis

Readiness to test new acquisition channels (Snapchat, AppLovin, Taboola, etc.) and scale the ones that deliver results

Experience managing budgets starting from $300K+ per month

Strong data-driven mindset with practical knowledge of GA4, GTM, attribution models, and cohort analysis

Ability to independently build reports, interpret data, and make day-to-day decisions without relying heavily on analytics teams

Practical experience with or willingness to actively use AI tools for analysis and automation of routine tasks

Understanding of Tier-1 markets (US, CA, UK), including audience behavior, seasonality, and competitive landscape

Ability to conduct competitor research using tools such as SimilarWeb, Semrush, Serpstat, Meta Ad Library, Google Ads Transparency Center, etc.

Upper-Intermediate English level (B2+) with the ability to work with reports and communicate effectively within an international team