Mistplay
Senior User Acquisition Manager II, APAC
TLDR
Own and optimize performance marketing campaigns, driving measurable user growth with multi-million-dollar budgets, while collaborating with Creative, Data, Fraud, and Sales to scale the user base.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.
We are looking for a highly skilled Senior User Acquisition Manager to own and optimize performance marketing campaigns across Japan, Korea and broader APAC markets. In this role, you will drive measurable user growth, manage multi-million-dollar budgets, and partner with a cross-functional team spanning Creative, Product, Data, and Sales. You will play a strategic role in scaling our user base while shaping our approach to performance marketing across key Asian markets.
What you’ll do at Mistplay
• Plan, manage, and optimize UA campaigns across major platforms including local platforms.
• Analyze performance data, identify trends, and make data-driven optimization recommendations.
• Report campaign results and insights to internal stakeholders.
• Partner with Creative to develop and test high-performing assets.
• Manage relationships with ad networks, DSPs, and platform partners; identify new growth opportunities.
• Collaborate closely with Fraud, Product, Data, Creative, and Sales teams.
• Stay up to date on mobile UA trends, privacy changes, and new platform opportunities in APAC.
What you’ll bring to Mistplay
• 4+ years of hands-on mobile UA or performance marketing experience.
• Proven success managing multi-platform campaigns and large budgets.
• Bilingual in English + Japanese (both written and spoken).
• Strong analytical skills and familiarity with attribution tools (AppsFlyer, Adjust, etc.).
• Experience with SDK networks, DSPs/SSPs, and major UA platforms.
• Excellent communication skills and ability to work cross-functionally.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
Benefits
Free Meals & Snacks
company-wide events
Mistplay is a loyalty program designed specifically for mobile gamers, allowing them to discover new games while earning rewards for their engagement. With millions of active users, gamers can redeem their earned rewards for gift cards, enhancing their gaming experience. What sets us apart is our focus on rewarding gameplay in a personalized way, creating a community of enthusiastic gamers.
- Founded
- Founded 2016
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
User Acquisition Manager