SEO
TLDR
Develop and optimize content and sites to boost organic and local traffic, leveraging WordPress and data-driven SEO strategies.
Why Work for Us?
EyeCarePro is the industry leader in providing optometric web marketing services serving American and Canadian optometric practice customers. Established in 2005, the company holds a unique niche in focusing solely on the optometric market and serving over 1900 clients and growing. We are a virtual company, employing a global team of Web Development, SEO, Marketing, Sales and Customer Support experts who conduct day-to-day business online.
Job Description:
Do you love a challenge, can meet tight deadlines and stay focused on details, are a process person and a self-reliant problem-solver? If so, we are looking for you! We are looking for a SEO who will be responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. You will develop content to include keywords or phrases in order to increase traffic to our websites, and conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and local traffic.
Requirements:
- Prior experience in content marketing, content growth and SEO
- Wordpress experience (a must)
- Working knowledge of search engine optimization practices
- Local SEO
- Citation clean-up and citation building
- Google My Business
- Organic/technical SEO
- Writing and editing WordPress content and meta tags
- Conduct site audits
- Optimize for PageSpeed
- Content Marketing
- Competitor analysis
- Keyword research
- Analytics and followup
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skills
- Ability to work within a team and independently
- Familiarization with
- Google analytics
- Google Search Console (Webmaster Tools)
- SEO tool and keyword research tools (ahrefs, Bright local, Moz. Etc.)
- PageSpeed/Lighthouse audits and optimization
- Generate content marketing ideas/strategies
- Video optimization experience a plus
- Content writing experience is a plus