SEO Strategist

Duties & Responsibilites

• Daily use and organization of workflow in the company Project Management System to help facilitate and assure all client deliverables are on track
• Executing on-page SEO keyword research and mapping strategies.
• Executing on-page content optimization based on keyword research and indexing strategies.
• Implementing on-page SEO strategies though the website’s CMS.
• Performing search query analysis and CTR analysis
• Performing duplicate content analysis and formulating solutions to fix duplicate content issues.
• Performing technical SEO analysis, site architecture overhauls and formulating strategy.
• Creating internal linking strategies among relevant pages / content groupings.
• Structured data & schema analysis and formulating client strategies for structured data.
• Assist with technical implementation of SEO strategies on client websites.
• Competitor analysis and tracking on a domain and keyword level.
• Use of tools including seoClarity, MOZ, Screaming Frog, Buzz Sumo, Buzz Stream, Majestic SEO and more.
• Performing in-depth analysis of competitor SEO strategies and formulating on-page strategies based on competitive analysis.
• Google penalty analysis to determine causes of website traffic and ranking declines and formulating action plans to address relevant issues.
• Off-page SEO and link profile health analysis – off-page SEO analysis, link profile analysis and link profile cleanup/link removal campaigns.
• Execute off-page SEO outreach strategy development and prioritization for PR and Outreach team.
• Google Analytics and Webmaster tools set-up, analysis, benchmarking and on-going reporting.
• Creating and tracking conversion points on client websites within Google Analytics.
• Assess website analytics and performance to identify new areas of opportunity and new strategies.
• Perform website migrations and website redirect strategies.
• On-going A/B testing and CRO through Google Experiments, Crazy Egg and other platforms.
• Conduct weekly and monthly client progress recaps and support Account Management team in reporting.

 Requirements

• Minimum 3-4 years agency experience with a client-facing role.
• Experience in managing SEO strategies for eCommerce and lead generation websites.
• Strong understanding of search engine algorithms, their changes and progression over time.
• Familiar with various analytics and conversion rate optimization platforms including Google Analytics, Google Search Console (formerly Webmaster Tools), Google Experiments, Crazy Egg, Visual Website Optimizer, and other platforms. 
• Base knowledge of HTML and CSS (PHP and Javascript are a plus)
• Experience with SEO management software platforms and rank tracking platforms such as seoClarity and MOZ
• In-depth understanding of technical SEO factors that go into a proper website architecture and layout
• Strong understanding of on-page SEO principles and competitive analysis processes
• Ability to audit existing strategies and develop modifications to further progress matured campaigns
• Proven track record of being a strong teammate and team player
• Positive attitude and go getter personality