Airwallex
SMB Growth Marketing/ Demand Generation Leader
Who we are:
Established in Melbourne in 2015, Airwallex is a global payments fintech transforming the way businesses move and manage money domestically and internationally. We have built a global financial infrastructure platform to help businesses transact, collect and pay across 130+ countries and 50+ currencies, without the constraints of the traditional global financial system.
Airwallex is Australia’s fastest growing fintech unicorn. We've grown to 13 global locations and have raised over $500 million in funding. Airwallex has been recognised in Forbes' Cloud 100 2020, and placed in the Top 50 of KPMG’s Global Fintech100 two years in a row. To support our ambitious growth plans, we’re looking for smart, collaborative and passionate people who are looking to make a genuine impact.
Airwallex is looking for a world class growth marketer to drive growth and help scale our US SMB business from 0 to 1. You will report to the Head of SMB, North America and have significantscope in driving all aspects of marketing strategy: SEO, content, digital, paid, direct and more. This will be the first marketing hire on the US team and we are looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to help us scale our marketing efforts. This is a truly career defining opportunity and you will have ample opportunity to drive major impact with significant autonomy.
You Will:
- Strategize: develop a 0 to 1 customer outreach strategy
- Research: speak with customers and study the market to understand the value props that work best for each customer segment
- Test, iterate and measure: come up with tests across all channels, measure results and iterate based on early findings
- Lead: navigate a global company and lead major initiatives from end to end
- Create: have a chance to create all of our growth marketing campaigns across multiple channels
- Own and implement: you will own US SMB social media, digital, direct, display, and content efforts
You Are:
- Structured: you think strategically and are analytical. You enjoy getting in the data to find out what is going on and yet know how to uplevel - you don’t lose sight of the forest for the trees.
- A problem solver: you expect challenges to arise and you’re ready to roll up your sleeves to solve them
- Hungry to win: your passion drives you to find creative solutions to win
- An expert communicator: you know how to digest, synthesize and communicate complex information in an easy to understand way - whether that is internally or to potential customers
- Customer obsessed: you really care about what the customer thinks and are always finding ways to reach customers and adjust our value props accordingly
- Willing to get in the weeds: You should know how to get deep into marketing tools, including SEM campaigns, will be setting up campaigns
You Have:
- 7-10+ years experience in driving successful growth campaigns
- Excellent interpersonal and communication skills
- Start-up, fintech, and B2B experience (preferred not required)
- An innate desire to contribute to a true rocketship and take our business to the next level
Airwallex is a multinational financial technology company offering financial services and software as a service.
- Founded
- Founded 2015
- Employees
- 500+ employees
- Industry
- Internet Software & Services
- Total raised
- $700M raised
Demand Generation Lead