Match Group
Match Group

Social Content Lead

$95,000 – $110,000 per year

TLDR

Create and publish native social content across TikTok/Instagram/YouTube, turning trends into scalable, culturally relevant formats.

Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.  We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. The Team: Tinder’s Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms—balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation. The Role: We’re looking for a creator who doesn’t just “make content”—you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You’ll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube—with a focus on speed, taste, and cultural relevance. In addition to creating content yourself, you’ll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate. Where you’ll work: This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA. In this role, you will:
  • Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms
  • Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
  • Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation
  • Develop scalable content series and repeatable formats that strengthen Tinder’s voice and increase audience engagement
  • Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform
  • Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed
  • Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
  • Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling
  • Improve content workflows and creative systems to increase speed, efficiency, and scalability
  • Skills Required:
  • 4–6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)

  • Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content

  • Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms

  • Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations

  • Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment

  • Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach

  • Bonus: On-camera experience or experience directing creators, talent, or influencer content

  • As a full-time employee, you’ll enjoy:

    • Flexible Vacation, 10 Sick Days
    • Time off to volunteer and charitable donations matched up to $15,000 annually 

    • Comprehensive health, vision, and dental coverage

    • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

    • 100% paid parental leave (including for non-birthing parents) and family forming benefits

    • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

    • Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

    • Free subscription to Tinder Gold


    Commitment to Inclusion
     
    At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
     
    If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
     
    #Tinder

    Benefits

    Equity Compensation

    100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

    Health Insurance

    Comprehensive health, vision, and dental coverage

    Learning Budget

    Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

    Tinder Gold subscription

    Free subscription to Tinder Gold

    Paid Parental Leave

    100% paid parental leave (including for non-birthing parents) and family forming benefits

    Paid Time Off

    Time off to volunteer and charitable donations matched up to $15,000 annually

    Wellness Stipend

    Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

    Match Group builds a diverse portfolio of dating apps, including industry leaders like Tinder, Hinge, and OkCupid, focused on fostering meaningful human connections. With a user base spanning the globe, Match Group delivers innovative technology solutions tailored to help people find love and build relationships in a safe and supportive environment. Their unique approach combines cutting-edge technology with a deep understanding of human interactions, making them a key player in the online dating space.

    Founded
    Founded 2009
    Employees
    500+ employees
    Industry
    Internet Software & Services
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