Social Media Manager - Viva Latino/Country

What you'll do

• Be responsible for all social media touchpoints for the Latin & Country music fandoms, including: new releases, artist marketing, playlist campaigns, “always on” content planning, fan engagement strategies and community management.
• Handle high volume work streams, balancing in-house creative resources and external agencies (media, creative & insights)
• Work with regional social teams to deliver impactful creative strategy that’s appropriately localized, along with collaborating with regional counterparts on talent opportunities across multiple territories.
• Represent social marketing in cross-functional interactions with essential team members and high-visibility partners, including labels and artist teams.
• Present social marketing strategy, creative concepts and performance results to internal partners as well as external teams (agencies, artist & label teams).
• Write and post impactful copy (in both Spanish and English), that speaks authentically to our Latin and Country fandoms while being rooted in our Spotify global brand tone of voice.
• Attend cultural and Spotify-hosted events to capture content and post real-time event coverage.
• Identify significant ways for Spotify to participate in culture and fan conversations.
• Leverage a diverse mix of insights (audience, cultural, etc.) to inform creative strategies and effectively tell the story of social performance.
• Act as a social authority and trusted advisor in key areas, ranging from music genre expert to knowledge on the latest TikTok trend.
• Actively collaborate with the wider Global Social team leads to provide social support for Latin-focused global brand initiatives. 

Who you are

• 4+ years of experience working in social media handling complex work streams.
• You are fluent in Spanish, as @VivaLatino is a Spanish-speaking account, along with a familiarity with various market “slang.” Think global Spanglish but make it authentic.
• You’re not only a social power user, you’re a marketing expert: you possess a keen understanding of how social media is used to meet important metrics. You are experienced in building social and community engagement strategies, copywriting and community/channel management.
• You are innately organized, with an ability to prioritize the demands of 360 campaign planning. You are the best project manager you know.
• You know how to capture and create on the fly when covering events IRL and leading remote shoots.
• You are culturally dialed all the way in. You know what’s trending, who’s making what trend and why others want to join in on the conversation.
• You have an ability to distill complex cultural moments and conversations into useful strategies and qualitative findings for peers.
• You are deeply aware of the responsibility that comes with leading social media for a global brand, as well as the nuance and implications that come with such responsibility.
• You love to collaborate and possess the ability to work with external collaborators and agency partners across a variety of marketing subject areas.
• You know what makes for excellent social creative and can confidently (and respectfully) communicate your point of view, ranging from feedback to selling a new idea.
• Creative or Media agency experience preferred. 
• You are located in/willing to work in EST.

Where you'll be

• We are a distributed workforce enabling our band members to find a work mode that is best for them!
• Where in the world? For this role, it can be within the Americas region in which we have a work location and is within working hours.
• Working hours? We operate within the Eastern Standard time zone for collaboration and ask that all be available to work in EST.
• Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.