South America Senior Marketing Manager

Better Collective South America Senior Marketing Manager

If you live and breathe marketing and have a passion for sports, then we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our sports mediabrands through our several digital channels.

About the role

The marketing manager responsibilities include creating, building and analysing the performance of all of our marketing efforts in South America, including but not limited to advertising campaigns, managing the marketing budget and ensuring that all our consumer communications are in line with our brand identity and the company's KPIs.

To be successful in this role, you should have hands-on experience marketing execution, a strong data analysis capability and be able to turn creative ideas into effective projects.

Located in our brand new offices in São Paulo or Rio de Janeiro, you will be challenged to deliver an aggressive digital based and data driven marketing strategy,

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Your main responsibilities

• Developing the Marketing Strategies:
  • Formulate marketing plans and strategies in alignment with the overall business objectives and/or specific brands.
  • Conduct market research and analyse industry trends to identify opportunities and target markets.
  • Set marketing goals and key performance indicators (KPIs) to measure the effectiveness of our campaigns.
• Campaign Management:
  • Plan and execute multi-channel marketing campaigns, including digital marketing, influencer marketing, live commerce, social media, email marketing, print and traditional media.
  • Manage advertising and promotional activities to enhance brand visibility and reach the target audience.
  • Monitor campaign performance, analyse data, and adjust strategies to optimise results.
• Brand Management:
  • Maintain and strengthen our owned brands' image and reputation.
  • Ensure brand consistency across all marketing materials and communication channels, including social media oriented digital content production.
  • Identify and utilise cross audience potential between digital assets
• Market Research and Analysis:
  • Monitor market trends, competitor activities, and consumer behaviour to identify market shifts and opportunities.
  • Conduct customer surveys and analyse customer feedback to gain insights into preferences and expectations.
• Budget Management:
  • Develop and manage the marketing budget effectively.
  • Allocate resources efficiently to various marketing initiatives while maintaining cost-effectiveness.
• Analytics:
  • Oversee digital marketing efforts
  • Analyse web analytics and online campaign metrics to optimise performance.
  • Use data driven analytics to optimise every aspect of the digital marketing activity
• Events, brand ambassadors and Influencers:
  • Plan and organise marketing events, trade shows, and exhibitions to enhance brand exposure and generate leads.
  • work closely with sports ambassadors and its activation.
  • Manage and grow our Social Media creator pool in order to maximize audience and conversion results

Our expectations to you

The marketing manager's role is crucial in driving the success of the company's marketing efforts and contributing to its overall growth and market presence. It requires a combination of strategic thinking, creativity, leadership skills, and a strong understanding of the target audience and industry dynamics.

What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.

• Flexible working hours which supports a healthy work-life balance.
• Private health and dental insurance.
• Meal Ticket.
• A varied everyday life in a fast-paced international business.
• A lot of great office perks such as snacks, drinks, social events, etc.
• A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
• Ability to work remotely

Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible. If you want to know more about the job, feel free to contact Mitikazu Lisboa at miti@bettercollective.com. We look forward to receiving your application.

About us

We are a global sports media group headquartered in Copenhagen, with 19+ offices around the world and more than 1000+ employees. With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group. We want to bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting. Joining Better Collective, you will become part of a dream team of talented individuals that play each other well. Our workplace is a powerade of caring supportive colleagues who unite over ambitions, curiosity, passion, and our desire to have fun together. With our four company values Integrity, Respect, Ambition and Collaboration we thrive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous.

For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.

Worry that you do not meet all requirements?

Don’t! We are aware that research shows that candidates often tend to avoid job opportunities if they have a feeling of not meeting all the job requirements. Let’s be honest: we don't check all the boxes either. In Better Collective we recognize that everyone is different which we respect and value and therefore, we encourage you to apply for the job, even if you do not find that you are the perfect match. Your unique perspectives and experiences can only make our company even better and help us in our journey to become the world's leading sports media group.

It is better to be equal
We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.