Specialist - Paid Media, Performance Marketing

Inspired by Dr. Murad’s lifelong commitment to science-backed wellness, we create products and experiences not only for healthier skin, but for happier lives. At Murad, we’re committed to conquering the global health epidemic of stress. “Stress less. Be imperfect. Live longer.”—Dr. Howard Murad, Founder 

The Performance Marketing Specialist will lead the strategy, execution, and optimization of paid digital marketing initiatives to drive customer acquisition and revenue growth on DTC. This role requires a data-driven marketer with strong experience in paid search and social managing performance campaigns. The ideal candidate is analytical and creative, with expertise in digital channels that prioritize revenue generation underpinned by a test-and-learn mindset.

Key Responsibilities

Campaign Management

• Develop and execute performance marketing strategies to drive customer acquisition, conversion, and revenue growth.
• Manage and optimize paid media campaigns across key channels including Paid Social, Search, Display, and emerging platforms, ensuring fluid optimizations (ie: bids, budgets, targeting, and creative) are executed to maximize ROI and efficiency
• Optimize the path to conversion, with a deep understanding of retargeting, browse/cart/checkout abandonments, and lower-funnel audience strategy
• Manage agency partners to ensure strategic recommendations and tactical execution are delivered with excellence, while staying focused on downstream goals.
• Own and manage paid media performance marketing budgets, being comfortable performing forecasting and bottom-up exercises to plan investment strategy for revenue goals.
• Conduct A/B testing to ensure test and learn mindset across creative, messaging, audiences, and landing pages; work with the web team to drive landing page testing and optimization as well as feed optimizations.

Performance Analysis & Reporting

• Track and analyze results, including CAC, ROAS, CVR, AOV, LTV, and revenue contribution.
• Develop clear reporting narratives that answer the “why” behind results with clear, actionable insights to leadership and cross-functional teams.

Cross-Functional Collaboration

• Partner closely with Creative, Brand, eCommerce, and Product Marketing teams to develop a high-performing campaign asset matrix.
• Work with analytics teams to ensure accurate attribution, tracking, and measurement, as well as incrementality testing and analysis.
• Collaborate with CRM and lifecycle marketing teams to align acquisition strategies with retention initiatives.

Job Requirements

• 3-5 years of experience in performance marketing, growth marketing, or paid media, preferably in beauty, fashion, or consumer verticals.
• Proven hands-on experience managing large-scale performance marketing campaigns across platforms such as Meta, Google, TikTok, and other acquisition channels.
• Strong analytical skills with experience using analytics and reporting tools (e.g., Google Analytics, Looker, Tableau, Measured, Sessioncam, or similar).
• Experience with debugging pixel/event tracking and catalog feed health management.
• Familiarity with creative testing frameworks and performance creative strategy.
• Knowledge of attribution models and marketing measurement.
• Experience managing and optimizing multi-channel marketing budgets.
• Demonstrated ability to translate data into strategic insights and recommendations.
• Strong collaboration and stakeholder management skills.
• Experience working in eCommerce and direct-to-consumer environments preferred.

What We Offer:

• A target salary range of $75,000 to $90,000, depending on experience, plus annual bonus
• 401(K) with an Employer Match, plus a monthly home internet stipend 
• Hybrid work environment – join our El Segundo office on Tuesdays and Wednesdays 
• Unlimited Paid Time Off, plus 17 holidays off per year 
• Comprehensive Medical, Dental, & Vision insurance options, FSA, HSA, and Life & Accident Insurance 
• Wellness & Support Resources including Employee Assistance Program (EAP), Legal Shield & ID Shield, Travel Assistance, Estate Guidance, Gym and Meditation programs, and more 
• Pet Insurance 
• Professional Development Resources 
• Access to Murad products at-cost & employee gifts, as well as the larger Unilever Prestige Discount Marketplace (including Hourglass, Living Proof, Dermalogica, K18, Paula’s Choice, & Tatcha) 

Don’t meet every single requirement? We encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, our diverse backgrounds, perspectives, identities, and talents drive Murad’s innovative legacy. 

EEO Statement: Murad is an equal opportunity employer and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance. 

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