Sr. Director of Marketing - Strategy & Programs

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Location: Los Angeles

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating exceptional experiences for our passionate communities.

About the Role:

Crunchyroll is looking for a high-visibility role on the global senior marketing team reporting directly to the CMO and working closely with the marketing leadership team at a time of exciting transformation. This essential role sits at the intersection of business consultancy/strategy, comprehensive marketing and communications planning and team/people operations. This role will focus on driving results through strong leadership alignment, deep operational rigor, and transformational strategic initiatives. This role will be operating at the heart of our marketing organization to create the marketing function of the future.

Key Responsibilities Include:

Marketing team operations:

• Partner with the CMO on major initiatives including annual strategy, planning and budgeting; quarterly reviews and reporting; Senior Marketing Leadership programming and wider global marketing community mobilization
• Identify, scope and manage major cross-functional transformational programs to evolve our function and our impact
• Advise CMO on progress, opportunities and roadblocks within top marketing priorities
• Execute all cross-functional projects (outside of marketing creative operations) that lead to more efficient day to day workflow management 
• Oversee content and vision for all marketing team offsites, support marketing’s representation in company events and all-hands
• Run the semi-annual budgeting process across marketing functions and prep strategic planning decks for the purposes of strategic planning approvals 
• Manage the OKR process for the marketing teams, working with leads to cascade to functional and regional teams and then reporting out on results
• Partner with CMO functional leads to reconcile budget to actuals and all re-forecasting; supporting all leads on visibility into budget and actuals variances
• Manage the bi-weekly marketing extended leadership team meeting to improve communication and buy-in across the extended leadership group to cascade down to respective teams
• Facilitate the weekly MLT meetings curating the agenda to focus on the highest priority topics and ensure the time is used efficiently and follow-ups are executed

Intra-team communications:

• Work with cross-functional departments to significantly improve communication between teams and from the SMT/CMO to working groups
• Foster connections and communication within teams by taking ownership over collaboration initiatives 
• Working with Communications teams on all CMO communications both scheduled and ad hoc; oversee communications plans with key stakeholders as it results to organizational changes or key department and company announcements
• Advise on opportunities and needs for team outings, development opportunities and managing morale

Ad hoc projects:

• Work with key partners across Crunchyroll and SPE to assist on ad hoc projects to facilitate growth; examples of prior projects include:
• Develop framework with different senior management leaders to explore different partnership opportunities with Sony portfolio companies
• Work with the different research teams across Crunchyroll and Sony Pictures Entertainment on developing list of research and CI needs and framework for how to get those done
• Plan an annual Anime Day for partners and executives that help educate key stakeholders across Sony on anime and identify collaboration opportunities
• Develop pitch decks for different sponsorship and distribution opportunities for Anime Awards and other events as needed
• Develop a casting strategy for key films leveraging key groups within SPE

Represent the CMO point of view:

• Become fluent in the storytelling of Anime and Crunchyroll and be able to represent Crunchyroll externally at business development meetings or with internal groups 
• Oversee the development of all materials that support our key marketing priorities and important touchpoints with trusted partners (licensor meetings, roadshows to Japan, strategic initiative decks) 
• Attend select cross-functional meetings as a proxy for the CMO and facilitate information flow as needed

Requirements

• Strategic thinker who also enjoys getting great work done
• Strong executive presence and proven cross-functional collaboration
• Minimum 10+ years experience and exposure to multiple functions in a fast-growing, agile marketing organization
• 2-3 years of management consulting experience preferred
• Ability to work in a rapidly changing and dynamic environment and meet deadlines. Effective and versatile with a bias for action and sense of urgency
• Proven ability to cultivate talent and nurture resources; build and drive extended and disparate teams
• Decisive voice well versed in best practices, proven methodologies, with a successful track record of leading complex problems and issues
• Careful attention to detail and project management skills, keen eye for identifying bottlenecks and streamlining communication
• Experience driving large initiatives from framing the problem, conducting research/analysis to building the business and operational plans through to driving execution to success is required
• Consistent cross-functional collaborator, and business partner, directly contributing to teams to achieve overall objectives
• Self-starter who thrives in a fast-paced, collaborative, and innovative high-growth environment
• Ability to communicate honestly and directly, with sensitivity to multiple viewpoints

Benefits: Los Angeles

• Competitive salary
• “Use What You Need” time away from work policy
• Medical, Dental, Vision, STD, LTD, and life insurance
• Health care and dependent care FSA
• 401(k) plan with employer match
• Support program for new parents
• Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

 Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

• Courage - When we overcome fear, we enable our best selves.
• Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service - We serve our community with humility, enabling joy and belonging for others.
• Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LifeAtCrunchyroll #LI-Hybrid