Sr. Growth Marketer

About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home. Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our YouTube Channel or Blog Posts  About the Role: We’re hiring multiple Senior Growth Marketers to help build and scale our growth marketing function at HighLevel. This isn’t a single-seat role. We’re intentionally building a team of growth marketers, each owning a specific product area or customer avatar, and working together to drive adoption, activation and expansion across the platform. Each Growth Marketer will operate like an owner — deeply understanding their audience, identifying friction, and building the systems that help customers succeed at scale. Areas of focus We’re specifically looking to add: AI growth lead Someone who can drive adoption of our AI products by turning complex capabilities into clear, practical use cases and workflows customers can actually implement. SEO & website growth lead Someone who understands how agencies and businesses grow through SEO and websites — and can translate that into product adoption, education and scalable growth systems. Avatar-based growth owners Marketers who can own a specific customer segment (agencies, home services, coaches, etc.) and drive growth within that ecosystem. Your Mission Help your assigned avatar succeed with HighLevel. You’ll do that by: Deeply understanding their workflows, pain points, and goals Creating content and education that drives real product usage Building relationships within their community Turning insights into scalable growth systems   What You’ll Be Doing:  Own growth for your focus area Take full ownership of a defined product line or customer segment Identify friction across onboarding, activation and expansion Translate insights into clear, measurable growth initiatives Drive adoption through content and education Create practical, actionable resources that help users get value faster: Playbooks Courses and trainings Templates and workflows Webinars and tutorials Turn complex product capabilities — especially in AI and SEO — into simple, usable guidance. Build and engage the community Show up where your audience already is Build relationships with customers, influencers and partners Turn feedback into product and growth insights Help users feel supported, seen and successful Create scalable growth systems Build repeatable frameworks that improve activation and retention Partner with Product, Support and Customer Success Focus on compounding impact, not one-off campaigns Represent HighLevel Host workshops, trainings and events Confidently communicate use cases and outcomes Travel up to 25% for community engagement   What You’ll Bring: Experience building strategy from zero, not just optimizing existing systems Strong writing skills with the ability to simplify complex concepts Comfort with public speaking, workshops, and customer-facing environments Strategic thinking paired with executional excellence Ability to operate autonomously and create structure where none exists Analytical mindset with the ability to tie initiatives to measurable growth impact Comfort influencing cross-functional teams without formal authority   Experience/Education/Certifications Required: 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys. Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority. Why HighLevel? High-growth company with a devoted user base and a huge market opportunity A unique chance to shape not just product marketing, but also education and certification strategy Collaborative team culture Smart, passionate colleagues and room to lead