Technical CRM Manager

About the role:

The role sits within a rapidly growing Marketing team where your contributions will make a big impact in a fast growth company. We are constantly exploring new ways to activate and retain engaged consumers and improve the performance of Retention channels. Within CRM we have ambitions to increase the pace and scale of our data driven test and learn programs to offer more personalised experiences to our customers using best in class technology. This candidate will be responsible for defining and executing on the technical CRM roadmap and strategy for Farfetch.

What you’ll do:

• Develop and lead the implementation of the CRM technical development roadmap and technical project management, setting KPI’s and rolling these out to the wider team and relevant stakeholders.  
• Responsible for understanding the technical structure of the CRM tech stack and tools and proactively suggesting improvements, managing new integrations.
• Create technical documentation for the CRM team and own the CRM wiki space.
• Be the lead point of contact with Responsys (our ESP) to ensure the team is adopting new technology and maximise usage of the platform. Provide guidance and training to the CRM marketing executives.
• Champion marketing automation initiatives and implementation of technology solutions across email, push and SMS.
• Work closely with the CRM Manager, Digital Marketing Product Owners, Engineering, Data Science and BI teams on roadmap planning to brief in requirements for development work to support upcoming projects.
• Identify campaign requirements and develop workflows, produce technical specifications, estimates, deployment plans, and test methods.
• Champion a test and learn approach to new digital marketing initiatives (e.g. relating to dynamic content, real time triggered messaging, split testing, segmentation strategy, database growth and retention etc)
• Support on reporting and performance measurement of the email and push channels, analyse relevant reports and provide actionable recommendations and next steps from the results.

Who you are:

• Proven experience in a technical marketing role in at least one of the following areas: digital marketing, product management, ecommerce, internet
• Ideally programming experience using at least one of following: Javascript, Python, SQL. Experience using HTML and CSS.
• Good understanding of campaign reporting.
• Experience with technologies and processes for content management systems, digital asset management software, web content management.
• Experience of managing lifecycle, multi-wave data-driven campaigns and building and executing complex testing programs (a/b, multivariate etc.)
• Experience working with an Email service provider (preferably Responsy’s or similar tier 1 platform).
• Experience of translating technical concepts in to digestible content for non-technical experts and training them in areas relevant for their roles
• Outstanding execution skills with strong attention to detail.
• Good work planning and time management skills; an ability to prioritise and work to tight deadlines in a fast-paced, evolving environment.
• Excellent communication skills and confidence in presenting to and working with senior team members, with an ability to influence and gain buy-in to proposals
• A passion for numbers and outstanding analytical skills including ability to analyse and communicate insights regarding all key digital marketing metrics and build business cases.
• Intermediate/advanced excel, experience with Google analytics.
• Team player, with strong collaborations skills
• Comfortable with ambiguity and an ability to adapt to changing business needs
• Experience working in an international business and working with large-scale databases.