User Acquisition Manager I

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

About the Team and Role:

The Paid Media and User Acquisition team drives user growth across Crunchyroll brands. We’ve helped introduce the Crunchyroll service to over 10 million paying subscribers and over 120 million registered users internationally. Our mission is to deliver premium video experiences to passionate fans. We strive to meet this mission in all of our performance marketing campaigns and partner closely with creative, content, audience development, product, and analytics teams to do so. We deploy a high 8-figure budget against a wide array of paid marketing channels to drive conversion, brand awareness, and new users.

We are looking for a User Acquisition Manager to support our core streaming business, concentrating on English-speaking markets. This role will be responsible for owning creative optimization across ad platforms and will partner closely with channel owners on performance media strategy and campaign construction. Additionally, this role owns specialty campaign strategy and coordinates across internal and external teams to deliver on our goals in collaboration with the Senior Manager, User Acquisition.

About You:

• 3-5 years’ relevant experience working in digital marketing ad platforms such as Google Ads, Facebook Ads, and TikTok Ads, while overseeing paid media campaigns and managing budget pacing / optimizations toward performance marketing goals
• Analytical with the ability to tell a story using campaign results that deliver clear, practical insights to a range of audiences
• Excel (can perform complex functions)
• Experience with web analytics (e.g., Google Analytics, Amplitude)
• Experience working across teams, working with international teams
• Interest in streaming and subscription-based businesses

A day in the life of our Manager, User Acquisition:

• Oversee launching and optimizing campaigns across multiple paid marketing channels with a focus on Facebook Ads, Google Ads, TikTok and Snapchat
• Project management of marketing campaigns, including setting goals, managing project timelines, gathering assets, pulling and analyzing data, and presenting results to the broader team
• Develop A/B tests to determine best-performing ad formats, creatives, and messaging
• Maintain relationships with other departments as it pertains to the role, advising on paid media strategy as needed
• Evaluate ad performance and summarize takeaways to share with the broader team
• Compile and present weekly and monthly marketing performance reporting

Benefits: San Francisco Office

• Great compensation package
• “Use What You Need” time away from work policy
• Medical, Dental, Vision, STD, LTD, and life insurance
• Health care and dependent care FSA
• 401(k) plan with employer match
• Support program for new parents
• Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

 Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

• Courage - When we overcome fear, we enable our best selves.
• Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service - We serve our community with humility, enabling joy and belonging for others.
• Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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