Vice President, Creative

Influential is seeking an experienced Vice President, Creative to lead creative strategy and the production of dynamic influencer campaigns for a renowned beauty company across a diverse portfolio of the world’s top brands. The ideal candidate will have extensive experience leading and developing creative for premier beauty brands, capable of translating the brands’ vision to industry leading influencer marketing and social initiatives. This role will oversee a team of creative strategists and copywriters who lead the creative development at the brand level.

The Ideal Candidate will:

• Oversee the creative team and serves as the creative lead, mentoring and developing the team through all creative initiatives.
• Promote creative improvement and development contributing to a culture of innovation, excellence and accountability.
• Orchestrate brand-defining creative solutions that address strategic business objectives.
• Develop creative concepts that differentiate the brand and resonate with the target audience.
• Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
• Determine the optimal media mix and social platform allocation for maximum impact.
• Provide clear guidance to the creative and influencer teams to ensure that the creative execution aligns with the campaign's strategic vision.
• Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
• Develop key messaging and positioning that effectively communicates the brand's value proposition.
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
• Collaborate closely with brand and internal team leads including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Being a Vice President, Creative requires:

• At least 10+ years of creative experience, design experience on the client or agency side, with emphasis on content creation, creative strategy, marketing/advertising, and influencer marketing.
• Ability to see the big picture, determine the right course of action, and delegate responsibility to the right resources.
• Experience pitching and presenting creative concepts to both brand clients and influencers. 
• Demonstrated leadership experience successfully managing dynamic creative teams.
• Comfortable navigating the nuances of developing creative ideation and strategy for top beauty brands.
• You're an insanely strong communicator with presentation skills that command attention.
• Superior presentation and writing skills, along with a keen eye for design and aesthetics.
• You have a bias for action and don’t wait to improve our team’s output.
• You're comfortable creating organization and processes where none may already exist.
• Bachelor’s Degree or equivalent experience.
• Startup experience is strongly preferred.
• Extremely proficient in Google Slides and PowerPoint.