VP, Marketing - First Connect

Title: VP, Marketing - First Connect

Location: Palo Alto/Oakland, CA or Austin, TX

Reporting to: President, First Connect 

About First Connect:

First Connect Insurance Services LLC, a wholly-owned subsidiary of Hippo Insurance Group, provides thousands of independent agencies across the country with access to some of the nation's top insurance carriers and MGAs. The fast-growing insurtech platform allows small and medium-sized agencies to combine fully digital insurance products to meet each customer's unique coverage needs. With various products, including P & C, commercial lines, life, health, and cyber available, First Connect is committed to helping agents access the markets and technology necessary to grow their businesses. 

About You: 

You are a marketing and communications leader that will develop and shape First Connect's brand, product, and overall marketing strategy. You will help drive demand generation and will work closely with sales and product to expand agencies partnering with First Connect. You will assist with forming product strategy and direction, as we build the best product for our customer. You possess well-honed analytical, creative, and people skills and can lead a team to proactively tackle complex business and marketing challenges in a dynamic, fast paced environment. You will work closely with Hippo to translate First Connect’s business strategy and milestones into actionable communications and PR Strategies to grow brand awareness.  

What You’ll Do:

• Develop marketing and communications strategy for First Connect
• Build and lead a high-performing marketing team
• Develop strong product position and clear narratives, and drive influence not just with internal and external partners
• Develop demand generation strategy
• Drive GTM plans and work closely with cross-functional teams to determine effective launch and communications strategies
• Tackle complex challenges with a strategic mindset, creating and executing thoughtful recommendations and action plans
• Work closely with sales and product to refine and optimize the First Connect onboarding funnel with the goal of improving conversion from leads to an active, binding agency
• Develop lifecycle communication to drive agency engagement and retention
• Determine First Connect’s brand and lead implementation of the brand with the product team
• Support the product development process by aligning the product messaging and language used with the First Connect’s brand and product objectives
• Lead GTM activities around product launches
• Run NPS and customer reviews plans. Collect and synthesize market inputs (both from customers and outside) to influence growth efforts and product roadmap
• PR and communication – support First Connect’s brand and growth by creating PR presence, along with media interviews / bylines
• Identify and execute against external communication opportunities: conference speaking slots, media interviews, etc.

Must Haves:

• Bachelor of Arts degree or similar
• At least 8 years of product marketing and communications experience
• At least 3 years of building/managing a team
• Product Marketing experience
• Experience working tech/fintech company focusing on SMBs

Nice to Haves:

• Startup experience
• FinTech and Tech experience
• Product marketing/launch experience

Benefits and Perks: 

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:  

• Healthy Hippos Benefits - 100% Employer paid medical, dental & vision plan options for our team members AND their families (yes, you read that correctly). As well as 401(k), long & short-term disability, employer-paid life insurance, flexible spending accounts  
  for health and dependent care, and an Employee Assistance Program (EAP)  
• Training and Career Growth - Paid training opportunities and countless internal career growth opportunities  
• Award-Winning Culture - Recognized by BuiltIn and Inc. Magazine as a top place to work - we value integrity, inclusiveness, empathy, and being proactive and dedicated  
• Flexible Time Off - You know when and how you should recharge  
• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers  

The base pay range for this role if located in the SF Bay Area is $215,000 - $340,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.”

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.  

Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.  

All Hippo employees who are required to report to a Hippo office or voluntarily enter a Hippo office must be fully vaccinated against COVID-19, unless a reasonable accommodation is approved. Employees in Office Based and Hybrid roles are required to report to a Hippo office. Fully vaccinated is defined as 2 weeks after receiving the second dose of a 2-dose vaccine and two weeks after receiving a single dose vaccine. Please acknowledge you have read and understand this requirement.