Outbound Marketing Manager

Overview:

The Outbound Marketing Manager will increase user engagement and retention by developing persuasive and focused email campaigns to ultimately increase our email marketing success. This position will deliver and drive email marketing strategies and monitor the overall impact to the performance of our product. The ideal candidate is action-oriented, creative, and passionate about constantly improving our campaign’s effectiveness.

Responsibilities:

- Manage outbound marketing campaigns including webinars/emails end-to- end, including planning, targeting, set-up, testing, execution, reporting and optimization

- Create email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program. 

- Champion continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders: development teams, designers, business teams and more. 

- Manage various elements of email campaigns, including calls-to- action and generating content used in our email sends.

- Communicate and collaborate cross-functionally across all stages of campaign development, from ideation to launch.

- Segment lists based on behaviours like past email engagement and website interactions (i.e.content downloads, site page visits, open and click through rates, etc.).

- Measure and analyse results to optimize the lead nurturing workflows for these segments to convert leads into customers and make actionable recommendations for future marketing programs.

- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

- Focus growing our email list organically, rather than through bought or rented lists

- Stay current with best practices, strategies, and industry standards related to email.

Requirements:

- 4+ years of email marketing experience, including strategy, implementation, analytics and reporting

- Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies.

- Strong knowledge of Excel and HTML and ability to learn technical systems and in-house tools quickly.

- Strong project management skills: experience coordinating cross-functional teams, delivering results and meeting tight deadlines

- Working knowledge of best practices and regulatory requirements as they relate to direct marketing and customer management programs (i.e. privacy regulations, CAN-SPAM Act, data management, etc.).

- Familiarity with HTML and CSS