Affiliate Marketing Manager - Temporary

THIS IS BLUE APRON

Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning.  Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do.  We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.

WHO'S IN THE KITCHEN

We are looking for a (temporary) Affiliate Marketing Manager to join our Marketing team.

WHAT’S ON THE MENU

• Acquire new customers via Blue Apron’s affiliate marketing channels, meeting or beating volume and ROI targets.
• Manage projects/campaigns with cross functional teams, working closely to identify and achieve objectives/business goals
• Plan and successfully manage channel budget, registration forecasts and CPR targets, in partnership with integrated budget planning. 
• Management of affiliate agency, in partnership with Director ensuring agency is consistently bringing new opportunities and publishers Co-management with Director of process improvement across teams
• Recommend process improvements to increase revenue targets.
• Monitor daily activity of managed channels to identify issues, areas of improvement, and opportunities for growth
• Partner with cross-functional teams to develop creative assets and all other resources required for day-to-day operation of channels

Reporting + Analysis

• Monitor ad performance on a weekly basis, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance at scale.
• Create weekly reports, monthly reports, “end of campaign” reports, and ad-hoc sentiment and performance reports surrounding key initiatives and tests.
• Update daily spend tracker and work with finance on all monthly and quarterly reconciliations 
• Work with Director, Performance Marketing on understanding and implementing  MTA findings into media approach

Campaign Execution + Optimization 

• Working with Director Integrated Marketing and Product on Landing Page development and user flow
• Responsible for reviewing and approving all creative and scripts before going live
• Ensure best practices are implemented across affiliate ecosystem 
• Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts 
• Create coupon codes, UTMs and oversee trafficking of all assets, including QA-ing 

NECESSARY INGREDIENTS:

• Bachelor’s degree
• Strong work ethic with the ability to work independently in a fast-paced, deadline-driven environment
• Excellent mathematical, writing, verbal and communication skills with high degree of accuracy and attention to detail
• Organized, proactive and team-oriented

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.