ASO Manager

We’re quite proud of our achievements…

250M+ downloads, 48M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

…and we’re just getting started.

We’re Flo Health, a rapidly growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

And there's never been a more exciting time to join us.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now though, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better - we’re set to become the world’s favourite female health brand.

Big plans, right?

They absolutely are -  that’s why we’re hiring.

The Job

We are focusing on acquiring Flo users through different sources, organic and paid, by deploying high-quality creative across selected channels.

Every day we run, control, and optimize dozens of campaigns to deliver Flo’s message and acquire new users according to set goals.

What you will be doing:

• Increase organic downloads and conversion rate optimization for the App and Play Store presence using methods of ASO;
• Improve app rankings in search results in all app stores;
• Develop and test metadata and creative concepts for the app page in the store (both textual and visual), in order to increase conversion and visibility;
• Brief designers and translators on creative experiments as well as the localization of app store assets;
• Monitor, track and report key metrics;
• Track competitor performance per country and conduct analysis for finding hidden potential;
• Follow and apply all the latest changes & opportunities of iTunes & Google Play stores;
• Deliver ongoing competitive analysis, making changes and applying new approaches to refine overall ASO impact continually;
• Collaborate with Product, Growth, UA, Support and Brand teams.

What we’re looking for:

• At least 1+ year of experience in the position of ASO Manager or similar role;
• Upper-intermediate or advanced English level. Additional foreign language/s at intermediate+ level is a huge plus;
• Passion for learning and searching for new marketing tactics;
• Familiarity with ASO tools;
• Experienced with A/B testing and data analysis;
• Strong analytical and critical-thinking skills;
• Excellent verbal and written communication skills;
• Good organizational skills, detail orientation, reporting and user-centric skills are crucial.

The salary range for this role in Lithuania starts from 3000 EUR gross/month.

#LI-YY1

Reward

People perform better when they’re happy, paid well, looked after and supported. 

That’s just a fact.

On top of competitive salaries, for employees at Flo we offer:

• A fully flexible working environment wherever you’re at your best: at home, in our offices, or a mix-and-match of both
• Company equity grants through Flo’s employee share option plan (ESOP)
• Career growth, progression, and learning development resources
• Workations - an opportunity to work abroad for two months’ a year
• Six months fully-paid maternity leave with return to work bonus (including same-sex and adoptive parents)
• One month fully-paid paternity leave
• Annual salary reviews
• As many free premium Flo subscriptions as you’d like 
• A whole host of other benefits (health/pension/social schemes - dependent on location)

Our Culture

It’s pretty hard to condense a culture down to a few words, but we do all have a few things in common.

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a rapidly growing business means that the answers aren’t always there for us already, but that’s okay; it’s part of the excitement!

If this resonates, we might be the right place for you.

We know that building the future of female health isn’t going to be easy,
but we’re hoping you’re up for the challenge.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.