Assistant Manager - Marketing, Sports

About the Role:
We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues.

Context:
The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape.

Key Responsibilities:

• Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness
• Drive growth and innovation across PKL’s digital platforms including social media, website, and app
• Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences
• Collaborate with influencers and content creators to expand PKL’s reach and relevance
• Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final
• Oversee media planning across ATL and digital
• Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities
• Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy
• Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns
• Maintain campaign reports, track performance metrics, and suggest optimizations
  

Performance Measures:

• Delivery on engagement, and reach metrics
• Consistency and innovation in brand storytelling
• Process efficiency and timely campaign execution
• Understanding and alignment with sports audiences

Qualifications:

• MBA with 4–6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands
• Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations
• Experience working with creative or digital agencies is preferred

Personal Attributes:

• Strong interest and understanding of sport
• Creative thinker with a solutions-oriented mindset
• Excellent communication and interpersonal skills
• Highly organized and detail-oriented
• Project management skills & planning
• Good presentation skills with the ability to convey ideas clearly and effectively