Assistant Marketing Manager (ANZ market)

Our Journey The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout. About the role ShopBack ANZ's marketing team sits at the intersection of commercial and consumer — operating at the pace you'd expect from e-commerce, fintech, or marketplace environments. We drive user engagement, retention, and reactivation across owned channels (app, email, push, web), while working hand-in-hand with a fast-moving Business Development (BD) team to take merchant deals to market at pace. This is a hands-on, high-visibility role with no direct reports. You'll own marketing initiatives end-to-end — from ideation and brief through to launch and performance review — often running merchant campaigns, retention initiatives, and team projects in parallel. You'll serve as the commercial point of contact with the BD team, make independent calls with imperfect information, and manage stakeholders confidently — including pushing back on scope, timelines, or briefs when needed. This role evolves. New merchants and products come on board, priorities shift, and what the role looks like in six months may be different from day one. If you thrive when building as you go rather than following a fixed playbook, you'll enjoy it here. Our relationship with AI AI is embedded in how we work at ShopBack, not treated as a nice-to-have. We expect everyone on the team to be actively experimenting with AI tools, finding ways to work faster, think sharper, and automate the repetitive stuff. You don't need to be an engineer, but you do need genuine curiosity and a track record of figuring things out with new tools. If you're already building workflows, using AI to improve your output, or just obsessively testing what's possible - that's the appetite we're looking for. What you’ll do

Act as a commercial point of contact with the BD team - taking their partner campaigns to market quickly, on-brand, and with commercial impact top of mind

Lead planning, execution, and optimisation of retention initiatives across owned channels (app, web, email, push)

Design and run experiments to improve engagement, frequency, retention and reactivation; iterating quickly on results

Independently analyse performance data to identify opportunities, diagnose issues, and make decisions with imperfect information

Partner with commercial, data, design, and operations teams to deliver campaigns and initiatives end-to-end

Manage stakeholders confidently - including pushing back on scope, timelines, or briefs when necessary

Communicate insights, learnings, and recommendations clearly to internal teams and leadership

Identify and drive improvements in processes, ways of working, and campaign effectiveness

What success looks like

You own your outcomes and can clearly articulate why initiatives worked or didn't. 

You make calls with incomplete information, stay organised under competing priorities, and don't wait to be told what to do. 

You bring energy to the team, earn the respect of the BD team through reliable delivery and honest communication, and actively look for ways to improve results - not just execute briefs.

What we’re looking for

Experience & domain knowledge:

3+ years' experience in marketing, campaigns, growth, or a related commercial role - preferably in a fast-paced, high-volume environment (e-commerce, marketplace, fintech, retail tech, or similar)

Comfortable working with performance data, identifying trends, and making data-informed recommendations

App marketing experience is a bonus.

Working style:

AI-native approach to work, experimenting intentionally to improve output quality, efficiency, and decision-making

High-energy and commercially sharp - you understand the business behind the brief, aren't afraid to push back on scope, timelines, or unrealistic asks, and have the hustle to get things done

High ownership and strong prioritisation - you manage multiple workstreams simultaneously without dropping the ball

Confident stakeholder management - you're direct and reliable, and can hold your own with a fast-moving commercial team

Adaptable and fast-learning - we're less focused on whether you've done this exact role before; ShopBack's processes are learnable, what we can't teach is drive, judgement, and the ability to operate at pace

Proactive and curious - you challenge ideas (including your own) and are comfortable testing, learning, and iterating

Attention to detail and a genuine commitment to brand standards and tone of voice

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.